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Identify your favourite brand from any sector of your choice. What makes the brand successful? Use relevant theories (branding c
Pages 9 (2259 words)
Brand Analysis Burberry Department: Marketing (Date) Background and History Burberry brand was established by 21-year old dressmaker Thomas Burberry in 1856 in Basingstoke, England when he opened a store offering men's outerwear. The status of the brand was upgraded through Burberry's improvement of "gabardine", a fabric that was resistant to tearing; was at once weatherproof ,lightweight, highly durable and moreover breathable (Burberry, 2012).
The organization improved its notable Burberry check as a retail version for the item. It was an instant hit and the multipurpose; all weather coat was patronized alike by kings, maharajas and professionals. Already established as durable and practical, Burberry Parka and outerwear were promptly embraced by explorers and adventure seekers. In pair with these improvements, Burberry paced ahead with an improved plan for its retail and wholesale business. The leading London store opened in 1891 and by 1910 the first global store was opened in Paris. Anomalous remote market support was prompted in the early 1900s when Thomas Burberry started to supply retail stockists globally. In 1920 Burberry entered into wholesale business arrangements with Japanese retailers. (BBC News). Great Universal Stores acquired Burberry in 1955; this change in proprietorship furnished the subsidizing for the development of the Burberry retail arrangements in the UK and the USA. Likewise, licences were approved for a number of distributors in Europe and Asia to expedite the extension of the Burberry item range and increment remote market distribution. ...
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