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Identify your favourite brand from any sector of your choice. What makes the brand successful Use relevant theories (branding c - Essay Example

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Identify your favourite brand from any sector of your choice. What makes the brand successful Use relevant theories (branding c

The organization improved its notable Burberry check as a retail version for the item. It was an instant hit and the multipurpose; all weather coat was patronized alike by kings, maharajas and professionals. Already established as durable and practical, Burberry Parka and outerwear were promptly embraced by explorers and adventure seekers. In pair with these improvements, Burberry paced ahead with an improved plan for its retail and wholesale business. The leading London store opened in 1891 and by 1910 the first global store was opened in Paris. Anomalous remote market support was prompted in the early 1900s when Thomas Burberry started to supply retail stockists globally. In 1920 Burberry entered into wholesale business arrangements with Japanese retailers. (BBC News). Great Universal Stores acquired Burberry in 1955; this change in proprietorship furnished the subsidizing for the development of the Burberry retail arrangements in the UK and the USA. Likewise, licences were approved for a number of distributors in Europe and Asia to expedite the extension of the Burberry item range and increment remote market distribution. Burberry Brand Having characteristics and life span of its own, a brand exists as a unique identity which is distinctively separate from the product or services that it represents (Putterman; Kroszner 1996). The very name Burberry may suggest tradition and everlasting standards of quality, but the company has, been a real force for innovation since its inception. Burberry’s motto, ”Prorsum” (Latin for “forward”), on its knight-and-horse logo, bears witness to the innovation and competitive driving force since 1856. From young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England to one of the top brands in the fashion industry worldwide. Business was flourishing in the Burberry emporium in the 1900s. The firm made its name and became a prestige brand by equipping high-profile Antarctic pioneers, pilots and balloonists. What's more, it also catered to the styling and fashion needs of golfers and skiers and horsemen. it soon got into the business of fine commonplace outerwear, too: jackets, women's caps, and voyaging capes in the notable tweeds and plaids that are still connected with the brand (voguepedia/Burberry). The Burberry brand stands as a true symbol of traditional and sensibly fashionable gentleman. For the last many years, Burberry has, with its five fabulous labels (Burberry Prosum, Brit, Sport, London and Thomas Burberry), satisfied the public’s demand for high end fashion with good taste and sense without ever defying elite fashion, making it the most cherished and sensible fashion investment one could make. At present, Burberry competes with top fashion brands in the race for logos and status symbols. Over the decades, Burberry has evolved as a Fashion Week favourite, all the while preserving its traditional yet glorious past (Fashion Encyclopedia/Burberry). Leverage the Franchise Upgrade buyer experience and work all the more successfully by guaranteeing the quality, virtue and positioning of the Burberry brand by demanding optimum utilization of brand possessions and integrated activity within the worldwide organisation. One mark, one ...Show more

Summary

Brand Analysis Burberry Department: Marketing (Date) Background and History Burberry brand was established by 21-year old dressmaker Thomas Burberry in 1856 in Basingstoke, England when he opened a store offering men's outerwear. The status of the brand was upgraded through Burberry's improvement of "gabardine", a fabric that was resistant to tearing; was at once weatherproof ,lightweight, highly durable and moreover breathable (Burberry, 2012)…
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Identify your favourite brand from any sector of your choice. What makes the brand successful Use relevant theories (branding c essay example
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