• Home
  • Subjects
  • Marketing
  • Identify your favourite brand from any sector of your choice. What makes the brand successful? Use relevant theories (branding c

Identify your favourite brand from any sector of your choice. What makes the brand successful? Use relevant theories (branding c - Essay Example

Only on StudentShare

Extract of sample
Identify your favourite brand from any sector of your choice. What makes the brand successful? Use relevant theories (branding c

The organization improved its notable Burberry check as a retail version for the item. It was an instant hit and the multipurpose; all weather coat was patronized alike by kings, maharajas and professionals. Already established as durable and practical, Burberry Parka and outerwear were promptly embraced by explorers and adventure seekers. In pair with these improvements, Burberry paced ahead with an improved plan for its retail and wholesale business. The leading London store opened in 1891 and by 1910 the first global store was opened in Paris. Anomalous remote market support was prompted in the early 1900s when Thomas Burberry started to supply retail stockists globally. In 1920 Burberry entered into wholesale business arrangements with Japanese retailers. (BBC News). Great Universal Stores acquired Burberry in 1955; this change in proprietorship furnished the subsidizing for the development of the Burberry retail arrangements in the UK and the USA. Likewise, licences were approved for a number of distributors in Europe and Asia to expedite the extension of the Burberry item range and increment remote market distribution. ...Show more


Brand Analysis Burberry Department: Marketing (Date) Background and History Burberry brand was established by 21-year old dressmaker Thomas Burberry in 1856 in Basingstoke, England when he opened a store offering men's outerwear. The status of the brand was upgraded through Burberry's improvement of "gabardine", a fabric that was resistant to tearing; was at once weatherproof ,lightweight, highly durable and moreover breathable (Burberry, 2012)…
Author : elisa94
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Identify your favourite brand from any sector of your choice. What makes the brand successful? Use relevant theories (branding c"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Strategy of Lenovo (Chinese Brand) for entry in Foreign Market
To develop a marketing strategy for business the top management should focus on two main elements product and market. According to Ansoff’s Product-Market matrix to get competitive edge and expand business for high profitability an organization have to penetrate or develop the market otherwise develop or diversify its product line.
20 pages (5000 words) Essay
What are the key factors in developing successful brand?
What are the key factors in developing successful brand? Globalisation has ushered in a new era of competition with the business organizations engaged in a cut throat competition to capture new customers as well as to retain the existing customers. In this regard the aspect of branding assumes importances considering the fact that brand are essentially used to distinguish between products and services by the customers across the globe.
13 pages (3250 words) Dissertation
Consumers Choice regarding the selection of a Mobile Phone Brand
The objectives of the research are to determine the needs and wants of consumers in terms of mobile phone communication; to evaluate the factors that consumers give priority to when comparing mobile phone brands.; to examine the role and influence of gender in making the choice;
58 pages (14500 words) Essay
Marketing and branding: brand Apple
In many cases, they have had to implement different manoeuvres that make them the best in the market. For instance, they have been increasing their market share in the past few years, ensuring their competitors are kept at bay. This is an indication that the marketing strategy of the company is highly indulging, and it is recording positive results.
10 pages (2500 words) Essay
Analyse a Brand Community of Your Choice
In this regard the aspect of branding comes into play as brands are essentially used by consumers to distinguish between products and services. In this regard brand community also plays a crucial role in the consumer behaviour of customers. In literature the term brand community as coined by Muniz & O’Guinn (2001) is defined as a specific, non geographical based collection of individuals who share a common belief and faith about a particular brand.
4 pages (1000 words) Essay
Burberry: "Successful Brand Leadership"
The company was established in the year 1856 and at present it is regarded as one of the leading international luxury brands. As of the year 2006, Burberry ran almost 58 stores which have become 111 by 2010 (Burberry, 2010). Burberry’s products are available in several supermarkets and specialty outlets internationally.
8 pages (2000 words) Essay
People branding. Brand Evolution.
Celebrities are a brand unto themselves (Ballantyne 2006).  Over the years, performers and singers such as Christina Augilera and Britney Spears have branded their stage names and personas and they have created a huge fan base all over the world.  It is notable that the two celebrities at the beginning had the same brand however due to the evolution of their brands currently they have followed totally different career paths.
12 pages (3000 words) Assignment
Consumer behavior segmentation methods
Psychographic segmentation considers such aspects of consumers as their attitudes, opinions, lifestyles, actions, interests and values. Demographic segmentation
3 pages (750 words) Essay
Due to the changing trends in the market, the company has continually refined its mission as explained below. The company aims at refreshing the whole world. Through its various products, the company can quench the thirst of all their customers in the global
1 pages (250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email