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Organisation Promotion Plan
Pages 3 (753 words)
The following analysis will seek to provide the reader with something of a promotional plan with regards to the way in which motivational DVDs and online videos regarding conflict resolution can be provided to the end consumer. Firstly, before delving into the ways in which the sales strategy, advertising strategy, time frames and risk, and/or other factors can impact upon this promotional plan, it must be understood that the end clients are most likely to be firms of various sizes; seeking to learn applicable means that they can engage in effective conflict management as a function of evoking further utility and profitability from their respective stakeholders.
Firstly, with regards to where and how the product should be advertised, it is this analysts understanding that trade journals and relevant publications would be an effective mechanism for attracting the attention of potential clients (McGann et al., 2013). Whereas it might be understood that advertising in the likes of The Economist could be effective, the truth of the matter is that this is far too expensive and would require a very large amount of money to engage effectively; therefore making other smaller and more specific publications within the specific trades that might be targeted much more effective. The sales strategy itself will be highly concentric upon delineating an effective message to the consumer. ...
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