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Essay example - Criticise my "friends" business idea....its not really a topic, there is no topic as such
Pages 8 (2008 words)
A critical analysis of biohacking marketing approaches BY YOU YOUR SCHOOL INFO HERE DATE HERE A critical analysis of biohacking marketing approaches Demand is determined, according to marketing theorists, as the needs and wants of consumer segments (Brownlie and Saren 1992)…
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For instance, the case study illustrates that there are only thousands of people worldwide that have sought these biohacking magnetic implants. Thus, there is an indication that it could be problematic to gain considerable demand. This is not advantageous for the marketing entity in the provided case study. It might be more advantageous for the friend in the case study to, first, consider a more mass market strategy in order to gain the attention of consumers that would appreciate these magnetic implants. The provided case study is limiting the marketer to a niche market which could also limit profit success. However, there is some possibility that utilising a tattoo chain as the chosen marketing intermediary could have some degree of success. For example, a recent study showed that consumers in their 20s, today, are happy with life and seek to explore having fun and tend to be attracted toward a variety of premium products which seek to build social identity (Executive Digest 2008). It is rather commonly understood, from a marketing perspective, that tattooing is often an outward expression of self identity and uniqueness from a social perspective. ...
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