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Digital Marketing and Social Media Marketing in Luxury Industry
Pages 9 (2259 words)
The emergence of digital and social media marketing have opened up new and exciting ways of branding. Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and “luxurious” fashion to design their brand images…
The emergence of digital and social media marketing have opened up new and exciting ways of branding. Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and “luxurious” fashion to design their brand images. The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010). Reason of choosing the topic The reason of choosing this topic is basically divided into two broader areas such that one area pertains to a specific marketing strategy and the other area relates to the industry on which that marketing strategy is actually applied at. Digital and social media marketing is undoubtedly the most emerging and recent development in the overall marketing strategies whereas luxury industry is the one which faces the most crucial dilemma of getting along with this new area of marketing. Methodology This article is composed with a view to emphasize more on the development of digital and social media marketing specifically in the luxury industry. At the beginning, key definitions along with necessary explanations of the digital marketing, social media marketing and luxury industry are discussed. Second part of this paper highlights some brief statistics regarding the development of these marketing strategies in luxury industry. ...
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