StudentShare solutions
Triangle menu

Digital Marketing and Social Media Marketing in Luxury Industry - Essay Example

Not dowloaded yet

Extract of sample
Digital Marketing and Social Media Marketing in Luxury Industry

The emergence of digital and social media marketing have opened up new and exciting ways of branding. Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and “luxurious” fashion to design their brand images. The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010). Reason of choosing the topic The reason of choosing this topic is basically divided into two broader areas such that one area pertains to a specific marketing strategy and the other area relates to the industry on which that marketing strategy is actually applied at. Digital and social media marketing is undoubtedly the most emerging and recent development in the overall marketing strategies whereas luxury industry is the one which faces the most crucial dilemma of getting along with this new area of marketing. Methodology This article is composed with a view to emphasize more on the development of digital and social media marketing specifically in the luxury industry. At the beginning, key definitions along with necessary explanations of the digital marketing, social media marketing and luxury industry are discussed. Second part of this paper highlights some brief statistics regarding the development of these marketing strategies in luxury industry....
Users hardly click on banner ads to browse the site of that brand or product, as he/she gets frustrated in getting along to all together to a new web page or new window (Bird, 2007). However, with the emergence of the concept of digital marketing, the orthodox online marketing tools are effectively put to wall as the new digital marketing strategies have replaced them in practical terms. With the invent of digital marketing, marketers especially are highly benefited such that they can track their marketing campaign rather on a wider scope such that they have the availability of real time tracking of marketing campaign (Ryan, 2012). They know that what is being viewed right now, how many times on average, a product is viewed in a day, the response rate of the customers etc. However, each marketing campaign is different from others and thus the feedback which the marketers obtain may remain quite different as compared to other marketing campaigns. 2. Social Media Marketing Social media marketing refers to those strategies in which the marketing campaigns of the companies are launched particularly on the social networking sites mainly including Twitter, Facebook, LinkedIn, MySpace, etc. The existing marketing companies on the social networking sites are gaining much momentum and success because these are the sites on which millions of users are present and it is more convenient for the marketers to catch their attention. Unlike the traditional marketing tools like TV, radio and other channels which are becoming less effective due to increase in number of channel, social media sites however are providing the largest avenue for the marketing companies to attract the ...Show more

Summary

The emergence of digital and social media marketing have opened up new and exciting ways of branding. Specifically, luxury brands are the ones which have capitalized these relatively newer tools in a most decent and “luxurious” fashion to design their brand images…
Author : xgoodwin
Digital Marketing and Social Media Marketing in Luxury Industry essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Digital Marketing and Social Media Marketing in Luxury Industry"
with a personal 20% discount.
Grab the best paper

Related Essays

GREGGS Bakers. A Short-term Digital Marketing Communications Plan
GREGGS Bakers is a company with a very strong heritage. It has been in the food industry for almost 70 years. In its 70-years history in the baking industry, GREGGS Bakers has strictly adhered to its core competences of freshly baked items, value pricing, customer orientation and superior service.
16 pages (4000 words) Essay
Digital Marketing: The Importance of Social Media
.The widespread use of social media can enhance marketing initiatives by drawing the marketing mix closer to the technology users who basically comprise the consumer base and prospects.
10 pages (2500 words) Essay
Essential Marketing
Essential Marketing Table of Contents 1.Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time?
12 pages (3000 words) Essay
Luxury Marketing-
The economy of UAE has proved to be resilient despite of the impact caused by the global economic downturn1. After the discovery of oil the country has undergone a rapid transformation from an impoverished region to a modern state with high living standard.
5 pages (1250 words) Essay
Strategic Planning for Digital Marketing CommunicationsSummative Assessment
This poor condition of the United Kingdom’s economy has slowed down the business process to a remarkable extent. The food and drink industry of the United Kingdom (UK) is considered as the largest manufacturing sector that contributes ?20.5 bn Gross Value Added (GVA) to its economy.
12 pages (3000 words) Essay
Global Marketing - Automotive Industry
.................................................................................................................. 2.1 Industry analysis................................................................................................ 2.2 Competitor analysis.
16 pages (4000 words) Essay
Social media
Interviews with marketing and public relations professionals were also undertaken to support the literature. The findings suggest that successful social media marketing is transforming relationships and brands in the fashion industry through closer interaction and
17 pages (4250 words) Essay
Overview of a Luxury Fashion Brand
The paper explores the luxury fashion brand and reasons of its success. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods.
8 pages (2000 words) Essay
Creative marketing strategy
y in which one expresses his clothing is determined by geographical location, income, taste, preference, climate, religious background, age, sex and other factors. The dynamics of fashion is determined by national cultures and industry influence. Fashion and design have risen
8 pages (2000 words) Essay
Outline the main differences between traditional media and digital media and analyse and appraise in relation to consumer buying behaviour 02244
The digital media has given several ways to make marketing communications such as search engines, social media, banner ads and smartphone applications. These forms of promotional medium are relatively new to
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation