information technology applications in marketing

information technology applications in marketing Research Paper example
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Information Technology Applications in Marketing Abstract The use of social networking site for connecting with people has become a part of every individual’s life. However, with the passing days, it can be viewed that there are increasing number of competitors in every field.


It has been found that the app is known for its simplicity and for its innovative way of introducing new features that have made it one of the most preferred options amid users. Introduction Instagram is observed to be one of the most recognizable social media vehicles, which enables a user to share any photo or video taken instantly. It is an online image-sharing, video-sharing and social networking vehicle that enables a user to take pictures and videos along with applying digital filters to transform its looks as well as feel and post it. It also provides the facility of sharing them on other social networking sites such as Facebook, Twitter, Tumbler and Flickr among others (Instagram, 2013). Discussion Risk Factors The photo sharing social media vehicle–Instagram is estimated to be used by millions of people from around the globe. Since Instagram is relatively a new form of social media service, very limited research has been conducted to study the risk factors associated with the service. However, it has been viewed that the pictures uploaded by an individual are often stolen or misused by people located in any part of the globe. Another major risk factor relating to Instagram is hacking. Since Instagram provides the facility of sharing a picture in other social networking services therefore any individual who gets access can easily hack the account, stealing vital information (University of Gothenburg, 2013). ...
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