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Information Technology Applications in Marketing - Research Paper Example
The main aim of this paper is to provide a descriptive picture of the social media app i.e. Instagram. It has been found that the app is known for its simplicity and for its innovative way of introducing new features that have made it one of the most preferred options amid users.
This essay stresses that Instagram is recognized to be amongst those social network based services that has flourished within a short period of time. Firstly, it is believed that the business model of the Instagram is comparatively simpler than any other form of social app available in the market. Instagram aims at providing a user-friendly experience to its users by adapting innovative ways or features. Secondly, Instagram can be used as a live coverage tool which provides an opportunity for any user to keep updated of the places where they are at. It is worth mentioning that Instagram also aims at improving it series of functionalities with the growing demand of its users and marketers. Marketers can use Instgarm to share the images or videos of their offered products or services to create significant consumer awareness which in turn can enable them to draw a diverse range of consumers.
This report makes a conlusion that the social media vehicle i.e. Instagram has been in continuous discussion amid different social networking gurus since its launch for public use. It has been viewed that Instagram has largely been able to attract a huge extent of user base because of its simplicity and uniqueness. With reference to the above stated discussion, it can be affirmed that though Instagram is considerably new in the social networking market however if it keeps on following its innovative ways of making new changes in the app, this social media vehicle would be able to maintain its eminent position. ...