StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Information Technology Applications in Marketing - Research Paper Example

Nobody downloaded yet

Extract of sample
Information Technology Applications in Marketing

Gradually, in the month of March, 2010 the developers were provided with a monetary value of US$500,000 for developing the service. It was in this year that Josh Riedel joined the company, developing the first version of the program in January, 2011. He added hash tag providing the facility to discover and find each picture. It was in the same year that the company had also collected an amount of US$7 million valuing it at around US$25 million. It was in April, 2012 that the first version of Instagram was released. However, it was viewed that due to a lack of employees and funds to improve Instagram, the service was sold at US$1 billion to Facebook in cash and in stock (Geron, 2012; Hui, 2012). Reason for Growth/Decline The current features of Instagram can be considered to be the primary reason behind its rapid growth. Instagram is amongst those apps that provides seamless social integration to well-known social networking sites such as Facebook, Tweeter, Flickr and Tumbler. The simple interface can also be determined as another prime reason behind the success of the social service. Though there are numerous photo sharing apps available however Instagram is simple and it also provides digital edit options which make it separate from others. It is worth mentioning that though Instagram offers the facility of sharing photos or video taken in other social websites, users can also share their photos on it which makes it a social network platform on its own (Stratmann, 2011; Sengupta et al., 2012). Future The future of a social networking site directly relies on the way innovation is made in it. In this context, it has been viewed that Instagram has been a...
This essay stresses that Instagram is recognized to be amongst those social network based services that has flourished within a short period of time. Firstly, it is believed that the business model of the Instagram is comparatively simpler than any other form of social app available in the market. Instagram aims at providing a user-friendly experience to its users by adapting innovative ways or features. Secondly, Instagram can be used as a live coverage tool which provides an opportunity for any user to keep updated of the places where they are at. It is worth mentioning that Instagram also aims at improving it series of functionalities with the growing demand of its users and marketers. Marketers can use Instgarm to share the images or videos of their offered products or services to create significant consumer awareness which in turn can enable them to draw a diverse range of consumers.
This report makes a conlusion that the social media vehicle i.e. Instagram has been in continuous discussion amid different social networking gurus since its launch for public use. It has been viewed that Instagram has largely been able to attract a huge extent of user base because of its simplicity and uniqueness. With reference to the above stated discussion, it can be affirmed that though Instagram is considerably new in the social networking market however if it keeps on following its innovative ways of making new changes in the app, this social media vehicle would be able to maintain its eminent position. ...Show more
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Information Technology Applications in Marketing Research Paper”, n.d.)
Retrieved from https://studentshare.net/marketing/106895-information-technology-applications-in-marketing
(Information Technology Applications in Marketing Research Paper)
https://studentshare.net/marketing/106895-information-technology-applications-in-marketing.
“Information Technology Applications in Marketing Research Paper”, n.d. https://studentshare.net/marketing/106895-information-technology-applications-in-marketing.
  • Cited: 0 times

Summary

The main aim of this paper is to provide a descriptive picture of the social media app i.e. Instagram. It has been found that the app is known for its simplicity and for its innovative way of introducing new features that have made it one of the most preferred options amid users.

Information Technology Applications in Marketing
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Information Technology Applications in Marketing"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Impact of information technology on Revenue management
Revenue management applies the orderly analytics that predict the behavior of the consumer at the micro level and augment the prices and availability of products to the customers thus enhancing the overall revenue for the company.
8 pages (2000 words) Research Paper
Wal-Mart Information Technology Company Analysis
In the quarter from May to July 2011, Wal-Mart sales were 108.64 billion dollars, with 61 percent of this coming from the United States. Wal-Mart started in 1962 as a small store in Arkansas. It has grown over the years to become the largest store in the world.
5 pages (1250 words) Research Paper
Information Technology
The researcher also explored various sources to gather information about the education and salary of an information technology professional, as well as the training that an information technology professional needs to become skilled in his/her respective field.
4 pages (1000 words) Research Paper
Internet Technology, Marketing and Security

The paper illustrates the application of social media by Pepsi, Red bull and Coca-Cola brands and the related successes and failures. Finally this paper speculates on the future of social media in addition to relevant recommendations for effective utilization of social media by businesses in the future.

8 pages (2000 words) Research Paper
Internet Technology, Marketing, and Security
(Pingdom, 2011) In the past fifteen years or so many companies are becoming aware of the fact that social media marketing is becoming a doorway to success and if they fail to adopt it at the right time, they will be left far too behind from their competitors (Pingdom, 2011) The hype for social media marketing was not based on statistical reports and its authenticity is still a question as suitable parameters are not devised to evaluate it.
9 pages (2250 words) Research Paper
Information Technology Applications in Marketing
It is evident that physical wares magazines, books and newspapers, will no longer be the key to interaction via media; neither will it be the most lucrative means to deliver entertainment, factual information, general news or educative material. However, this does not imply that print media is bad; it simply gives the assertion that digital media is better and more reliable.
6 pages (1500 words) Essay
Information Technology and Human Resource Part II
Today, technology has both positive and negative impacts on different disciplines across the world including the society, schools, and organizations. In the past, human life was highly restricted as a result of unavailability of technological applications making daily life involve mainly on physical activity (Cunningham, 2013).
4 pages (1000 words) Research Paper
Research In Information Technology
My study in the same, took me through the classical to the neo-classical approach of the organisation. In my study I have observed the following significant
44 pages (11000 words) Research Paper
Information Technology and The Environment
Information technology is one field that has gained fame in recent years. This is basically due to the high public concern on the environment,
18 pages (4500 words) Research Paper
Research Report on Competing with Information Technology
iTunes music service and the Spotify music streaming service. This paper applies the value chain model and its various applications to ascertain how one corporation uses ICT to compete against each other. It also analyzes the economic prospects in offering these
5 pages (1250 words) Research Paper
Comments (0)
Click to create a comment
Let us find you another Research Paper on topic Information Technology Applications in Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us