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Marketing Plan for Nokia Company (Nokia Lumia 1820 Smartphone) Institutional Affiliation Marketing Plan for Nokia Company (Nokia Lumia 1820 Smartphone) Executive Summary Nokia, a leading telecommunication company intends to introduce a new product in the Indian market…
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Nokia hopes to capitalize on its brand name, low product cost, high quality of the new product, and the features that it presents to beat competition. The company will offer the Nokia Lumia 1820 Smartphone in the Indian market at a price of $200 and will rely on various marketing and distribution channels to reach the customers. The product will be offered for sale through retails shops and supermarkets mainly and will be advertised on television, radio, online, and through billboards. Nokia hopes to sell at least one million units of the product every year and hopes to make achieve at least a turnover of 100 million dollars within the first year of introducing the product in India. In order to achieve this goal, a marketing budget of $39,700 is proposed. Company Summary Nokia is one of the largest telecommunication companies in the world (Lee, 2001). The company engages in the production of mobile devices. In addition, Nokia is engaged in the convergence of communication and internet industries. The company has undergone tremendous growth since its formation several years ago. In fact, Nokia has become a household brand in most countries today. Nokia has about 128,000 employees spread in 128 countries across the globe. Nokia currently operates in more than 150 countries making it one of the companies with the widest global outreach. ...
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