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marketing report for mercedes benz
Pages 20 (5020 words)
Marketing report for Mercedes Benz Table of Contents Abstract 5 Introduction 5 Market size 7 Position 8 Competition 8 Product life cycle 9 Distribution channels 9 Environmental forces 9 Porter’s 5 forces model 9 Macro-economic factors 11 Market Forces 11 Market Size and Growth Rate 11 Buyer Power and Customer Loyalty 12 Competitive Intensity 12 Number of Competitors 12 Price Rivalry 13 Ease of Entry Substitutes 13 Market Access 13 Customer familiarity 13 Channel Access 13 Sales Requirement 14 Company Fit 14 Competitive Position 14 Strategic market plans 14 Biggest Roadblocks 15 Issues in Tactical Marketing Strategy Development 17 Process for Developing Next Marketing Plan 18 Conclusion 21 R
With the increase of market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But tough tariff regulations and high input cost of the raw materials have led to increase in price of the cars. It is true that the organization is considered as one of the leading organizations within the luxurious automobile industry. Mercedes Benz needs to revise its marketing plan and objectives as the market demand is changing at a rapid pace. Introduction of fuel efficient cars in reasonable price will help the organization to develop potential client base. The organization mainly focuses on urban market. The organization cannot increase its business network all over a specific country if the organization does not increase its supply chain network. Introduction Mercedes-Benz is a German automobile manufacturer company. In the fall of 1998, Mercedes-Benz and Chrysler merged forming Daimler-Chrysler AG. ...
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