StudentShare solutions
Triangle menu
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Marketing report for mercedes benz - Assignment Example

Nobody downloaded yet
With the increase of market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But tough tariff regulations and high input cost of the raw materials have led to increase in price of the cars. It is true that the organization is considered as one of the leading organizations within the luxurious automobile industry. Mercedes Benz needs to revise its marketing plan and objectives as the market demand is changing at a rapid pace. Introduction of fuel efficient cars in reasonable price will help the organization to develop potential client base. The organization mainly focuses on urban market. The organization cannot increase its business network all over a specific country if the organization does not increase its supply chain network. Introduction Mercedes-Benz is a German automobile manufacturer company. In the fall of 1998, Mercedes-Benz and Chrysler merged forming Daimler-Chrysler AG. This made Daimler-Chrysler the world’s third largest car manufacturer in terms of sales. Daimler-Chrysler is best known for making luxury sedans. The company also manufacture commercial vehicles, aerospace products and sports utility vehicles. Today Mercedes-Benz USA is a wholly owned subsidiary of Daimler-AG. Presently Mercedes-Benz has their headquartered in Stuttgart, Baden-Wurttemberg, Germany. Mercedes-Benz cars were first sold in United States in the 1950s.These cars were mainly known as a symbol of status for high class consumers (Mercedes-Benz. 2013). Vision Statement The vision of the company is to become the number one in quality, Image and Profitability in the Automotive Sector (Mercedes-Benz, 2012) Mission Statement The mission statement of Mercedes Benz is to delight their customers in everything the company does. The company also want to make a continuous improvement in their Quality Management System and in their business processes. It follows an open minded corporate culture in their company where the employees will work in a team oriented approach and the company will have to accept their responsibility and perform to their optimum level. The company want to improve their quality of products and services. Another mission of Mercedes Benz is to be aware of the external environment and act accordingly. The company must maintain a professional relationship with their business partners who will help them in increasing more revenues and creating strong corporate connection worldwide (Mercedes-Benz, 2012). Goal The Goal of Mercedes Benz is to achieve a sustainable profitable growth and by doing that increase the value of the company. The company strive to achieve the leading position in their business through their operational excellence and efficiency. The company want to achieve this with the help of their high-performing and inspired set of employees. Another goal is to minimize the impact their cars have on the environment and climate. Their focus is to provide comfortable driving experience through alternative fuels (Daimler, 2011). Objective ...Show more
Cite this document
  • APA
  • MLA
(“Marketing report for mercedes benz Assignment Example | Topics and Well Written Essays - 5000 words”, n.d.)
Retrieved from
(Marketing Report for Mercedes Benz Assignment Example | Topics and Well Written Essays - 5000 Words)
“Marketing Report for Mercedes Benz Assignment Example | Topics and Well Written Essays - 5000 Words”, n.d.
  • Cited: 0 times


Marketing report for Mercedes Benz Table of Contents Abstract 5 Introduction 5 Market size 7 Position 8 Competition 8 Product life cycle 9 Distribution channels 9 Environmental forces 9 Porter’s 5 forces model 9 Macro-economic factors 11 Market Forces 11 Market Size and Growth Rate 11 Buyer Power and Customer Loyalty 12 Competitive Intensity 12 Number of Competitors 12 Price Rivalry 13 Ease of Entry Substitutes 13 Market Access 13 Customer familiarity 13 Channel Access 13 Sales Requirement 14 Company Fit 14 Competitive Position 14 Strategic market plans 14 Biggest Roadblocks 15 Issues in Tactical Marketing Strategy Development 17 Process for Developing Next Marketing Plan 18 Conclusion 21 R…
Marketing report for mercedes benz
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the assignment on your topic
"Marketing report for mercedes benz"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

It has also been duly emphasized on designing proper and pre-defined ways of motivating its employees and keeping them updated regarding the organizational objectives as well as market trends. The participation of Mercedes Benz in different activities of diversity and efficient conflict management systems have also helped the company to boost its revenue to a great extent and retain the tag of world’s most admired automobile company.
5 pages (1250 words) Research Paper
Computers in architecture- Mercedes-Benz Museum in Germany
With the introduction of digital tools processes such as modeling, designing and alterations became extremely easy and consumed much less of the architect’s time. The role of these tools is now no longer limited to that of an architect’s aid but have become their necessity.
7 pages (1750 words) Assignment
Strategic Systems Management
The first part of the essay is devoted to the previous direction of the company. The second part analyses current trends in the automotive industry. Next strategic resources of Mercedes Benz are analysed, and finally, possible future strategy is outlined.
6 pages (1500 words) Assignment
Marketing Report
It means having a profound understanding of their attitudes, their knowledge and their emotions. Without having this knowledge, the tactics of marketing are just blowing in the wind. You'll hope that the tactics work, but be blissfully unaware about whether anyone would want to pay attention or listen.
6 pages (1500 words) Assignment
Marketing report for mercedes benz
With the increase in market size of luxury car segments, Mercedes Benz has increased their profit margin across the world. But tough tariff regulations and high input cost of the raw materials have led to increase in price of the cars. It is true that the organization is
20 pages (5000 words) Assignment
Marketing Report
This assignment will produce a marketing report for a particular fast food product named “Beef burger”. It is one of the popular and highly accepted product
6 pages (1500 words) Assignment
BMW and Mercedes-Benz: Marketing Techniques
Marketing, according to the American Marketing Association, can be defined as the activity and process of communicating, creating and delivering the offers that have values for the clients, customers, partners and the public fraternity at large. Marketing is the core aspect of any business and without it, no sale can be made.
4 pages (1000 words) Assignment
Supply Chain and Operations Management
The term "supply chain management" entered the public domain when Keith Oliver, a consultant at Booz Allen Hamilton (now strategy&), used it in an interview for the Financial Times in 1982. The term was slow to take hold. It gained currency in the mid-1990s, when a flurry of articles and books came out on the subject.
17 pages (4250 words) Assignment
Operations Management: Write a structured report to review and critically analyse the operations of an engineering based business
The company has subsidiaries with which it conducts some other businesses, like financing automobiles. The report focuses mostly on BMW’s automotive segment of operations. It entails an assessment of BMW’s automotive business operations, achievements and an analysis
5 pages (1250 words) Assignment
Marketing management
This is the industry that opens avenues for foreign trades, attracts global investments and exposes the country to international trading platform. The study focuses on the marketing activities employed by the automobile brands within the industry to launch of a new
8 pages (2000 words) Assignment
Comments (0)
Click to create a comment
Let us find you another Assignment on topic Marketing report for mercedes benz for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us