Marketing in the Tobacco Industry

Marketing in the Tobacco Industry Term Paper example
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Marketing
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Marketing in the Tobacco Industry Name: Instructor: Task: Date: Marketing in the Tobacco Industry Santa Fe Natural Tobacco Company (SFNTC) is located in the U.S. and has its headquarters in Mexico. The company manufactures and market tobacco cigarettes and other natural tobacco products that are free from additives (Hall, 2004, pp…

Introduction

The American cigarettes are natural and do not contain chemical additives such as Camel, Kool and Marlboro which are contained in other popular cigarette brands. Philip Morris International is a company engaged in manufacturing and selling of cigarettes and a variety of tobacco products in the outside markets of the United States of America (Wallace, 2004, pp. 440). Tobacco products sold by the company include hand rolling tobacco, pipe tobacco and cigars. It is the leading international tobacco producing company in the number of cigarette brands. The company sells its products in approximately 180 countries. The company’s markets are divided into four geographical segments: Eastern Europe, the European Union Region, Africa and Middle East and Canada and Latin America Region. Philip Morris International employs approximately 12,500 workers in the 9 factories owned by the company in 8 member states. The company sells both international and local brands which range from premium, mid-price and low price. Premium priced brands include Merit, Marlboro, Virginia Slims and Parliament. Mid-price brands are Chesterfield and L&M. international brands include Muratti, Lark, Next, Red & White, Philip Morris and Bond Street. ...
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