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Marketing in the Tobacco Industry - Term Paper Example

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Marketing in the Tobacco Industry

The American cigarettes are natural and do not contain chemical additives such as Camel, Kool and Marlboro which are contained in other popular cigarette brands. Philip Morris International is a company engaged in manufacturing and selling of cigarettes and a variety of tobacco products in the outside markets of the United States of America (Wallace, 2004, pp. 440). Tobacco products sold by the company include hand rolling tobacco, pipe tobacco and cigars. It is the leading international tobacco producing company in the number of cigarette brands. The company sells its products in approximately 180 countries. The company’s markets are divided into four geographical segments: Eastern Europe, the European Union Region, Africa and Middle East and Canada and Latin America Region. Philip Morris International employs approximately 12,500 workers in the 9 factories owned by the company in 8 member states. The company sells both international and local brands which range from premium, mid-price and low price. Premium priced brands include Merit, Marlboro, Virginia Slims and Parliament. Mid-price brands are Chesterfield and L&M. international brands include Muratti, Lark, Next, Red & White, Philip Morris and Bond Street. Local cigarette brands of cigarettes owned by the company include Fortune, Champion and Hope in Philippines and Morven Gold in Pakistan. Liggett Vector Brands is a tobacco company in the United States with its headquarters located in North Carolina (Pampel, 2009, pp. 307). The company is marketing, sales and distribution agent for tobacco products manufactured by Vector tobacco and Liggett group. Vector tobacco is a cigarette manufacturing and a research company with qualified and experienced research and development specialists and a top tobacco management team who aim at developing and marketing innovative tobacco products. The company offers products under the trade names of Eve, Liggett Select, Grand Prix, Pyramid and Quest. Liggett Vector Brands also offers assistance with engineering, purchasing and maintenance processes. The company manufactures a variety of cigarette brands and is compliant to the Settlement Agreement between the 46 states and tobacco industries. Liggett Vector Brands complies with the marketing and advertising restrictions contained in the agreement on prohibition of tobacco products marketing to the youth. In the mid 1990s, laws were set against big tobacco companies. This was the time when SFNTC had started expanding its operations. In 1996, the company moved to North Carolina where developed tobacco companies had started scaling back to tobacco growing operations. SFNTC started producing its organic tobacco when the organic food productions act of 1990, which required the U.S. Department of Agriculture (USDA) to set standards- accepted nationally-for organic products, had been passed. Since 2002, the company has been operating as an independent unit of Reynolds America Inc. SFNTC’s fields can be divided into two basing on how the company labels and markets manufactured cigarettes: tobacco grown under requirements of organic ideal and tobacco not grown under requirements to gain organic designation. SFNTC operates in an environmentally sustainable manner. All facilities in the company are wind powered. It is the only tobacco producing company that has earned the Green Power ...Show more

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Marketing in the Tobacco Industry Name: Instructor: Task: Date: Marketing in the Tobacco Industry Santa Fe Natural Tobacco Company (SFNTC) is located in the U.S. and has its headquarters in Mexico. The company manufactures and market tobacco cigarettes and other natural tobacco products that are free from additives (Hall, 2004, pp…
Author : langoshjordy
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