• Home
  • Subjects
  • Marketing
  • Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen

Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen - Essay Example

Only on StudentShare

Extract of sample
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen

....................................... 4. Critical analysis and discussion.............................................................................. 5. Conclusion and recommendations.......................................................................... References EXECUTIVE SUMMARY Vodafone and T-Mobile are two very large multinational telecommunications companies that utilise a variety of consistent and cohesive messages as part of IMC strategy which differentiate their brands and provide consumers with a sense of self-expansion. Rather than focusing on price and product, which is common in an industry where many markets are price sensitive, Vodafone and T-Mobile use aspirational reference groups in order to gain consumer attention. There is a phenomenon known as social comparisons and conspicuous consumption which serve as the foundation for integrated marketing communications strategies to create two unique brand personalities in the market. The report illustrates historical message strategy for both companies and offers recommendations for T-Mobile to improve their IMC efforts. Vodafone vs. T-Mobile 1. Introduction Vodafone is a United Kingdom-based telecommunications company operating as a multinational business in 30 different countries. Currently, Vodafone holds the industry position as the second largest telecommunications business with 439 million active subscribers and revenues of ?7.1 billion (Vodafone 2012; CNN Money 2011). ...Show more

Summary

Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. T-Mobile BY YOU YOUR SCHOOL INFO HERE DATE HERE TABLE OF CONTENTS 1. Introduction…
Author : fbrakus
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen"
with a personal 20% discount.
Grab the best paper

Related Essays

Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Dell
Market review about the laptop market along with the market review of Apple and Dell has been provided to determine the value of each brand. The literature review talks about the research done on marketing communication strategy and integrated communication mix followed with an analysis and discussion on the same.
11 pages (2750 words) Essay
"Comparative analysis of integrated marketing communications mix strategy for laptop manufacturers: Apple vs Your Chosen Compe
This concept emphasizes upon the harmonizing of different marketing channels and utilizing them in order to penetrate the minds of consumers. Major components of Integrated Marketing Communications include personal selling, direct marketing, advertising, public relations, publicity etc.
9 pages (2250 words) Essay
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
Conclusion 13 Reference list 13 Comparative analysis 1. Introduction UK mobile phone sector has become highly competitive forcing the competitors to form strategic relationships with other entities with the purpose of attracting new customers. The mobile phone service providers are also diversifying their products and services in order to take advantage of the digital market.
12 pages (3000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Integrated marketing communications (IMC) has also emerged as an increasingly implemented strategy across organizations and agencies. The study will describe the mobile market statistics, competition and current as well as future trends, pertaining to UK market.
12 pages (3000 words) Essay
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
....... 2.0 Market review……………………………………………………………………………. 3.0 Literature review…………………………………………………………………………. 4.0 Critical analysis and discussion…………………………………………………………..
12 pages (3000 words) Essay
Copmarative Analysis of Integrated Marketing Commusications Mix Strategy for Mobile Services roviders: Vodafone Versus O2
According to the report the UK telecommunication industry plays a huge economic role, and among the key players involved include the Vodafone and O2. Due to the stiff competition, the mobile service operators have embraced innovative marketing strategies with the aim of increasing consumer base and improving financial performance.
12 pages (3000 words) Essay
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
Recommendations 13 References 15 Appendix 18 1.0 Executive summary The report is comparative analysis of the integrated marketing communication mix strategies of Vodafone and Virgin Mobile. A market review indicates that creativity and introduction of new products are the two key strategies for increasing market share.
11 pages (2750 words) Essay
Social Behavioral Change of sugery drinks
e healthy drinks while coffee, and soft drinks are unhealthy and the emotional issues that come to play on their decisions to take their soft drinks are feelings of power, being refreshed, feel happy and good, and comfortable and relaxed. The attitude that drives this position
1 pages (250 words) Essay
Strategic Marketing
This concept stresses on the need to keep the customers at the heart of all marketing activities and the strategies should be modelled in such a manner such that along with the profit maximisation of the company, customer satisfaction is also maximised. In the
9 pages (2250 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT