Marketing Plan: Introducing flashcards to China

Marketing Plan: Introducing flashcards to China Research Paper example
Undergraduate
Research Paper
Marketing
Pages 7 (1757 words)
Download 0
YOUR NAME HERE YOUR COURSE HERE YOUR TUTOR HERE DATE HERE Marketing Plan: Introducing Flashcards to Chinese Market Summary Enrollment in Chinese secondary schools and institutes of higher education has increased dramatically over the last decade. Between 1998 and 2005, enrollment at universities increased by a ratio of 3.7, moving from 830,000 to 3,068,000 (Li, Zhang and Zhao 5)…

Introduction

Flashcards are not only used in elementary and secondary school education, they are utilized at the university level as a means of promoting better training and study for many students all over the world. This marketing plan examines the Chinese educational market to determine the best method of introducing flashcards into this market. It identifies the most appropriate target market, the approach to new market entry, the costs of implementing the plan, potential competition, and market conditions that will either pose threats or advantages to new market entry. The Target Market The academic school year for Chinese students is exhausting, an environment in which success in learning is strongly reinforced by parents. In universities, students are given so much homework that it often takes them until 11pm or even midnight to complete it all (MKL 4). The workload given to students is absolutely massive in an environment where students are driven to achieve very high grades and where they are often punished by their parents for failing to exceed expectations for success. ...
Download paper
Not exactly what you need?

Related papers

MARKETING PLAN
are creating the new plan, all details of the  company’s existing electronics marketing plan are to be considered irrelevant. The intent is  that current strategies, practices, etc., will be considered for relevance and possible  continuance only after your new plan has been presented to and is understood by top  management.  Given:  Company G’s team of engineers and designers have…
Marketing Plan
“A Marketing Plan is a document that supplements a business plan and brings together all your market research so that you can work out exactly where your business is going and how it is going to get there” (Benefits of Marketing par. 1). Market research indicates a specific, growing need in areas related to products and services. The market strategy, based on a   cost effective approach,…
Marketing Plan for Sustainable Boosting Of Hollywood Movies in China
The primary market for the distribution of the Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature. With the evolution of technology and the growth of demand for Western lifestyle, more and more consumers across the world, mostly from developing nations of Asia are interested in being the consumers and the audience of high class…
Millie's Cookies Marketing Plan: China
Following this, the prospective marketing strategy of the company in terms of segmenting, targeting and positioning itself in the minds of Chinese consumers, as well as the implementation of the strategy were formulated. Furthermore, the financial objectives and the control measures to be followed were also set and the sales forecasting & break even analysis were conducted. It was revealed from…
marketing plan
The company background is provided describing how it has emerged to being a multinational company and its consideration in expanding into New Zealand markets. The New Zealand market situational analysis is provided describing the various industry aspects and the country in general. The significance of the situational analysis is to determine the viability of the market if it is worth to invest in…
Marketing Plan
In line with this, it is crucial for companies to ensure that they launched products that were healthy for this important segment of the population. In line with this, Rejuvenate juice seeks to meet the needs of this health-conscious client base since the juice is manufactured using natural products. Gitman and McDaniel noted the importance of a product strategy “in choosing a brand name,…
Marketing Plan
The organization has selected Stockholm as their business operation area. Stockholm is one of the leading historical area enrich with numerous business hubs and colleges. The city is famous for its emerging wine and food market. Most significantly several popular restaurants and wine bar are operating within this competitive and potential market place. Seeing these favorable factors, the…