Marketing Plan: Introducing flashcards to China

Marketing Plan: Introducing flashcards to China Research Paper example
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YOUR NAME HERE YOUR COURSE HERE YOUR TUTOR HERE DATE HERE Marketing Plan: Introducing Flashcards to Chinese Market Summary Enrollment in Chinese secondary schools and institutes of higher education has increased dramatically over the last decade. Between 1998 and 2005, enrollment at universities increased by a ratio of 3.7, moving from 830,000 to 3,068,000 (Li, Zhang and Zhao 5).


Flashcards are not only used in elementary and secondary school education, they are utilized at the university level as a means of promoting better training and study for many students all over the world. This marketing plan examines the Chinese educational market to determine the best method of introducing flashcards into this market. It identifies the most appropriate target market, the approach to new market entry, the costs of implementing the plan, potential competition, and market conditions that will either pose threats or advantages to new market entry. The Target Market The academic school year for Chinese students is exhausting, an environment in which success in learning is strongly reinforced by parents. In universities, students are given so much homework that it often takes them until 11pm or even midnight to complete it all (MKL 4). The workload given to students is absolutely massive in an environment where students are driven to achieve very high grades and where they are often punished by their parents for failing to exceed expectations for success. ...
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