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Devonport Dockyard loss of power 'had nuclear implications' - Essay Example

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Masters
Author : auercarmella
Essay
Marketing
Pages 10 (2510 words)

Summary

Devonport Dockyard Loss of Power Name: University: Course: Tutor: Date: INTRODUCTION The Devonport Dockyard loss of power was a very serious incidence due to its potential danger to the population and to the environment. The loss of power was caused by a fault in the local switch board…

Extract of sample
Devonport Dockyard loss of power 'had nuclear implications'

The second reason is to clear Babcock Marine’s name and improve its name and its business relations not only with the customer at hand, but also with all the other customers. As Graham (2006) says, in such critical situations, communication is always the important to tone done any tensions and the lack of communication in this case indicates how unprepared the council is. CONTEXT ANALYSIS Market Analysis The nuclear sector is a very sensitive area because of the safety issues associated with it. As a result, most of the customers who are likely to hire Babcock Marine services are most likely to be meticulous about Babcock Marine’s ability and competency in doing its job. The number of nuclear powered submarines is also increasing and this is a big opportunity for Babcock Marine. As a result, Babcock Marine needs to position itself as the firm of choice when it comes to nuclear submarine servicing. PESTEL for Babcock Marine Political The main issue in the case is the issue of nuclear power for the production of energy, and the risks it poses to the public as well as the environment. ...
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