DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION - Essay Example

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DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION

Review of the Literature………………………………………………………………………..3 3. Data Collection…………………………………………………………………………………7 4. Findings & Discussion………………………………………………………………………….8 5. Conclusion…………………………………………………………………………………….12 6. References……………………………………………………………………………………..14 7. Appendices ……………………………………………………………………………………18 1. Introduction Viral marketing or viral advertisement is a recent buzzword in the field of marketing (Blythe 2006: 510; Scott 2010: 93). Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies (Hutchison 2013:1; Allen 2008: 12). Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms (Plunkett 2007: 17; Papadopoulou, Kanellis and Martakos, 2011: 301). It spreads exponentially over the social media or other online platforms (Watts and Peretti, 2007: 2). ...Show more

Summary

Table of contents
1. Introduction…………………………………………………………………………………….3
2. Review of the Literature……………………………………………………………………….3
3. Data Collection…………………………………………………………………………………7


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