DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION

DISSERTATION ON VIRAL MARKETING OF FMCG: CONSUMER PRIVACY / DATA PROTECTION Essay example
Masters
Essay
Marketing
Pages 10 (2510 words)
Download 0
Table of contents
1. Introduction…………………………………………………………………………………….3
2. Review of the Literature……………………………………………………………………….3
3. Data Collection…………………………………………………………………………………7


Introduction

Review of the Literature………………………………………………………………………..3 3. Data Collection…………………………………………………………………………………7 4. Findings & Discussion………………………………………………………………………….8 5. Conclusion…………………………………………………………………………………….12 6. References……………………………………………………………………………………..14 7. Appendices ……………………………………………………………………………………18 1. Introduction Viral marketing or viral advertisement is a recent buzzword in the field of marketing (Blythe 2006: 510; Scott 2010: 93). Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies (Hutchison 2013:1; Allen 2008: 12). Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms (Plunkett 2007: 17; Papadopoulou, Kanellis and Martakos, 2011: 301). It spreads exponentially over the social media or other online platforms (Watts and Peretti, 2007: 2). ...
Download paper
Not exactly what you need?

Related papers

Marketing Plan on Counterfeit Protection Company
It has been observed that there is a rise in the counterfeiting of products throughout the world resulting in loss of huge sum of money for the companies affected. Thus, there is certainly a place for Counterfeit Shield in the market. The main focus of Counterfeit Shield will be upon the avoidance of counterfeit items and therefore locating of the sources for such items. The main goal of the…
Consumer behavior - marketing strategy
Some of the major factors, which influence consumers’ decision regarding purchase of a product, include price of the product, quality of the product, self-image, cultural factors, and social pressure. “Consumer behavior is deeply influenced by cultural factors such as: buyer culture, subculture, and social class” (Shah). Analysis of consumer behavior is very important for the managers…
Consumer behaviour and marketing
The only plausible way to do this is to ensure that the targeted customers are responding positively to the products or services of these companies. Marketing is one of the best ways to make sure that these customers have a connection to the companies’ products or services that is desirable. However, with the increased customer awareness and insight into brands all over the world, the marketing…
Quantitative Marketing. Data Driven Marketing
Part ii One of the main concern that arises from this study is the fact that the sample is quite small considerate the size of the market that is being investigated. Given that the service bend sold is a product that can be sold to all people across the United States, taking a sample of only one thousand people may not have provided a reliable sample to represent the whole population that that is…
Strengths and weaknesses of viral marketing
This is important in order to ensure that the right strategy is adopted to create favorable customer attitudes towards a product (Blythe, 2005, P.110). …
dissertation proposal
The best example of viral marketing is Hotmail, which offer free e-mail services to users (Bryce, 2007). Whenever a user sends e-mail to others, there is an integrated viral add, which also gets sent to the recipient about signing up for a Hotmail account. I found the use of viral marketing is increasing at a rapid pace and marketers are considering it as one of the most useful marketing tools…
The Impact of Social Media and Viral Marketing on the Film Industry
Different network websites focus on different issues which include books, general, film, music, community, health, education and tourism. A Marketing technique similar to a self-replicating virus through an internet, using social networking or other internet applications for creating or increasing brand value is called as viral marketing. According to St-Amant (2012 p. 1), a patient principal uses…