Analysing Marketing strategies, Toyota (Yaris)

Analysing Marketing strategies, Toyota (Yaris) Essay example
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Analysing Marketing Strategies, Toyota (Yaris) Introduction The automobile industry is determined to be the largest manufacturing business in terms of the capital, capacities, employees and annual turnover. Several companies are striving hard to expand their market and be at the top in terms of sales and revenue.


The company is proud of its progress and achievements which is dedicated towards the satisfaction of the customers. Toyota believes in innovation, is customer oriented and is a well organised company. The vision of the company is to provide commitment on the basis quality and mobility. The mission of the company is to provide safe and sound journey to the customers, use new technologies for innovation along with creating a prosperous society following the standard norms of the industry. The Toyota cars have over the years delivered assured superior quality with various cars category. Toyota offers cars for varied segments wherein a few are multi premium vehicles, luxurious cars and hybrid/green cars. The vehicle of Toyota, Yaris which is a sub-compact passenger car, is one of the most affordable cars and the smallest one which is sold by Toyota especially in the market of the US (Toyota, 2012). The Yaris is offered as a ‘four door sedan or five back hatchback’. Toyota Yaris has added various innovations in the car which makes it compatible to compete with true Honda Fit along with making it one of the most versatile offerings. Toyota Yaris launched its second generation model in 2012. The car as compared to the first generation is about 3 inches long and more specifications are added. ...
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