Write-up - Case Study Example

Free

Extract of sample
Write-up

In order to protect their market, some subsidiaries of Chiquita, particularly those in Colombia, had to compromise the professionalism by which the company was run and in the process, damaging the reputation of Chiquita. Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation. Perhaps it would be appropriate to state explain the main reasons behind such heinous acts by Chiquita. Maybe the main motivating factor for Chiquita to act in the way it did in Columbia was to gain a competitive advantage in the Columbian market. Although the advantage that the company gained during the period was not warranted, it used it for both business and political purposes especially in collaboration with willing governments. When it comes to the issuance of protection fees and doing business with suspected terrorist, perhaps Chiquita was driven by honest business agenda that advocated for an all-inclusive market. Besides, certain governments that had huge interest within the company could have sponsored the actions that Chiquita was responsible for in Colombia. ...
Download paper

Summary

Blood Bananas: Chiquita in Colombia Name Instructor Date Root causes for Chiquita’s actions in Columbia As a multinational company, Chiquita was one of the largest companies in the banana industry in America. This being the case, the pressure for expansion drove them to many countries across the board, including Columbia…
Author : steuberanahi
Download 0

Tags

Dole

Related Essays

Rohm and Haas Case Study
The paper proposed several alternatives that best suit the situation in Rohm and Haas for improving sales of Kathon MWX. Considering the 1982 Census of Wholesale Trade that listed 14327 industrial supply houses, which supplied products from larger formulators to majority of the ferrous metalworking industries, no better option for improving promotion of Kathon MWX can be found. These industrial supply houses sell products from large-scale formulators to various segments of metalworking industries; in the formulations, they use Kathon 886 MW as a concentrate and for maintenance rather than...
3 pages (753 words) Essay
Cases Write Up
After 1990, worldwide software companies discovered a new phenomenon called open source business model, and they started developing and distributing open source software. These types of software are distributed free both for private and commercial use. MySQL is the world’s most popular Relational Database Management System. It provides multi-user access to, and runs as a server of, a number of databases. MySQL was first released in 23rd July in 1995 by three Scandinavian founders, Axmark, Larsson, and Widenius. The company was incorporated in 2011 as MySQL AB in Uppsala, Sweden (MySQL,...
6 pages (1506 words) Essay
Critical Marketing Thinking: Advertising Gender Images of Women
Marketing is an important aspect within businesses and organizations. Marketing refers to the management process within firms whereby goods and services move from concept or theories to consumers. In other words marketing is a process of coordinating the four main aspects of a firm’s operations: product, price, place, and the effective promotional strategies. Marketing functions assists organizations to develop effective products in line with the requirements of consumers besides identifying the right pricing, distribution, and promotional strategies. One of the most effective ways of...
18 pages (4518 words) Research Paper
"Wal-Mart Update,2011" Case write-up
Accordingly, the first part of this discussion revolves around the definition and understanding of strategic groups. Figure 1.0, available at the bottom of this brief analysis, summarizes the strategic group situation that Wal-Mart currently competes within. As a function of better understanding the level to which the determinant factors of this strategic grouping takes place, this author has defined the X and Y axis of the graph provided as product differentiation and price. Due to the fact that what the stores are able to offer and at what price seem to be the very foundation of the...
3 pages (753 words) Case Study
Marketing to Teens via Music
Pepsi and Coca-Cola today have come a long way from just using catching jingles and songs in their ads and hiring pop stars as their spoke person. Today, these two organization are running a full fledge music campaign that is specially focused on the young consumers. Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with organizations like Twitter, Amazon, Billboard (with Pepsi), Spotify, YouTube, I-tunes (with Coca Cola). Sponsoring talent hunt shows, signing deals with music labels to help launch new artist and brand albums...
6 pages (1506 words) Essay
Thermostate X made up product
In this case, the first step would be to increase Thermostat X awareness in the market. Consumers are likely to purchase a product that they are in knowledge of, prior to purchase. Using broadcasting commercials and other printed ads, would assist in introducing Thermostat X into the market. The ads would include the company’s name with a continuous mention of the brand name and its consequent slogan (Saxena 58). The company’s name in the ad would convince consumers that the product is indeed genuine. In addition, a good company name may boost a product’s sale in the market. If the...
3 pages (753 words) Essay
Marketing Case Study Write up
This is majorly because every sympathizer towards a particular noble objective will be moved by the actions of all the sponsors of the course. While the main objectives of the companies that engaged in cause branding with the foundation was to promote their brands and to ensure the positive improvement of the society. Thus, it is proper to insinuate that cause-related marketing for the good of the sponsoring organizations, the cancer foundation, and to a significant extent, the immediate community. Besides, cause-related marketing plays an instrumental role in influencing the behavior of...
3 pages (753 words) Case Study
Got a tricky question? Receive an answer from students like you! Try us!