Case Write-up

Case Write-up Case Study example
Masters
Case Study
Marketing
Pages 3 (753 words)
Download 0
Blood Bananas: Chiquita in Colombia Name Course Name Instructor Date Root causes for Chiquita’s actions in Columbia As a multinational company, Chiquita was one of the largest companies in the banana industry in America. This being the case, the pressure for expansion drove them to many countries across the board, including Columbia…

Introduction

In order to protect their market, some subsidiaries of Chiquita, particularly those in Colombia, had to compromise the professionalism by which the company was run and in the process, damaging the reputation of Chiquita. Among the negative actions that were allegedly committed included the supporting the coups that the US government attempted against perceived smaller nations, the establishment of a monopolistic system that was abusive, conducting business transactions with suspected terrorists, and exploitation. Perhaps it would be appropriate to state explain the main reasons behind such heinous acts by Chiquita. Maybe the main motivating factor for Chiquita to act in the way it did in Columbia was to gain a competitive advantage in the Columbian market. Although the advantage that the company gained during the period was not warranted, it used it for both business and political purposes especially in collaboration with willing governments. When it comes to the issuance of protection fees and doing business with suspected terrorist, perhaps Chiquita was driven by honest business agenda that advocated for an all-inclusive market. Besides, certain governments that had huge interest within the company could have sponsored the actions that Chiquita was responsible for in Colombia. ...
Download paper
Not exactly what you need?

Related papers

Rohm and Haas Case Study
Alternative 1: Improve promotion strategy of Kathon MWX: Pros: Kathon, as a metalworking biocide product is already an established one in the market. If small-scale businesses are made aware of the fact that Kathon MWX is a product of Rohm and Haas that had earlier introduced Kathon 886 MW which had worked very well for treatment of large fluid tanks, its sales would automatically rise. Cons:…
Cases Write Up
After 1990, worldwide software companies discovered a new phenomenon called open source business model, and they started developing and distributing open source software. These types of software are distributed free both for private and commercial use. MySQL is the world’s most popular Relational Database Management System. It provides multi-user access to, and runs as a server of, a number of…
In pairs, write a case study on an issue that combines TWO different essay topics. The case study should be based on primary res
Marketing refers to the management process within firms whereby goods and services move from concept or theories to consumers. In other words marketing is a process of coordinating the four main aspects of a firm’s operations: product, price, place, and the effective promotional strategies. Marketing functions assists organizations to develop effective products in line with the requirements of…
"Wal-Mart Update,2011" Case write-up
Accordingly, the first part of this discussion revolves around the definition and understanding of strategic groups. Figure 1.0, available at the bottom of this brief analysis, summarizes the strategic group situation that Wal-Mart currently competes within. As a function of better understanding the level to which the determinant factors of this strategic grouping takes place, this author has…
Marketing to Teens via Music
Pepsi and Coca-Cola today have come a long way from just using catching jingles and songs in their ads and hiring pop stars as their spoke person. Today, these two organization are running a full fledge music campaign that is specially focused on the young consumers. Apart from hiring most successful pop stars as ambassadors, these organizations have also ventured in to partnership with…
Thermostate X made up product
In this case, the first step would be to increase Thermostat X awareness in the market. Consumers are likely to purchase a product that they are in knowledge of, prior to purchase. Using broadcasting commercials and other printed ads, would assist in introducing Thermostat X into the market. The ads would include the company’s name with a continuous mention of the brand name and its consequent…
Marketing Case Study Write up
This is majorly because every sympathizer towards a particular noble objective will be moved by the actions of all the sponsors of the course. While the main objectives of the companies that engaged in cause branding with the foundation was to promote their brands and to ensure the positive improvement of the society. Thus, it is proper to insinuate that cause-related marketing for the good of the…