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Marketing Plan: Thorntons Plc Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name (07, August, 2012) Executive Summary Thorntons is a well known company all over the country but currently it is going through some tough times.
The third objective is to increase customer loyalty significantly and turn at least 30 percent of its customers into repeat customer during the season. The company will use television advertisements, bill boards, and social media to market its brand to its main target market which is the young population of Hull City. The strategy of market penetration will be adopted by the company to increase its market share. The company will also use the occasion of Christmas and the tradition of gift giving in its marketing messages to the young population of Hull City. Table of Contents Table of Contents 3 Introduction 4 SWOT Analysis 4 Marketing Objectives 5 Target Markets 6 Product Offering 7 Brand Positioning 8 Marketing Strategies 9 Consumer Behavior 9 Marketing Mix for the Marketing Strategy 10 Implementation and Control 13 Budget 14 Appendix 16 Figure 2: Balance Scorecard of Chocolate Industry UK 17 Source: Trading Vision 17 Introduction The Christmas season is good for the retail industry as it is a season where people exchange gifts. The season offer immense opportunities for businesses all over United Kingdom. Chocolate industry like other similar industries also experience significant increase in sales in the Christmas season (Holmes, 2009). Thorntons is a famous chocolate company of United Kingdom having presence all over the country (Thorntons, 2012). ...
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