The paper "Fashion Promotion" analyzes the channels and ways that brands, such as Dior, use in their promotion. The existing communication channels used by Dior have been thoroughly studied and also additional recommendation to improve the existing channels and introduce newer ways has also been included in the study. It was found that Dior is very restrictive in selecting its communication channels, so as to maintain the luxurious brand image of the company. Conservative communication channels are utilised by all the luxury product companies, but Dior could utilise a few other channels too to increase its brand recognition without hampering its highly sophisticated and luxurious brand image. Dior is a luxury retail brand based in France. The company is named after the founder of the company Christian Dior. Dior mainly deals in clothing, accessories, perfumes, beauty products and also timepieces. Nowadays, women buy perfume according their personality, so Christian Dior also makes perfumes to suit the different personality traits of women around the world. The company mainly targets a niche customer group, such as people from the wealthy class and also the high income groups. Since the global recession or economic depression does not really affect the purchasing power of luxury consumers, so Dior has not felt the sharp punch of economic slowdown. The strategy of the company is to focus on their product range and infuse creativity and innovation, for offering luxury goods to the customers. The brand generates about 13 percent of its revenue from Perfume and cosmetic segment, as stated in figure 1. In this study we would be focusing on the perfumes segment of Christian Dior. Figure 1 Source: (Christian Dior Group, 2012). Dior Story As we already know Dior is named after the famous fashion designer, Christian Dior, who introduced a new trend of fashion in Europe. He focused on the curvy shape of a female figure and designed his dresses accordingly. Christian Dior had worked under several famous fashion designers and in famous fashion houses before floating his own fashion house. Dior started as a fashion house which focused mainly on clothing for women and also men. The new fashion trend was a major hit in Europe and women in Europe liked and accepted the new trend with open arms. The company then launched its first fragrance under its subsidiary company Parfums Dior in the year 1947. It was named as Miss Dior, after the name of Christian Dior’s sister Catherine. Christian Dior passed away in 1957, but the brand name Dior has become famous around the world. Dior has become a synonym for luxury, elegance, beauty, fashion, and beautiful fragrance. It is one of the oldest perfume houses in the world and has about 135 fragrance base. Dior perfumes are made using these fragrance bases. Christian Dior’s revenue tripled since 1998. The company was bought by Louis Vuitton Moet Hennessy (LVMH) Group in the year 1987. Since then the LVMH group
The essay discovers the fashion promotion and Dior's fashion. The fashion industry of UK is a very lucrative segment that contributes about £21 billion in UK economy. Fashion has always been a great success story for the British. Moreover, London has always been regarded as the fashion hub…
This essay explores Dior J’Adore's Promotion. Located in Paris , France, Dior has the market share in the luxury goods segment of about 42% and introduced its range of products with a very unique marketing strategy. Taking a look at one of the most mesmerizing perfumes which was created by Dior, J’Adore which was originally made for Dior.
Miss Dior is a perfume launched by the brand Christian Dior Perfume in 1947. This is categorized as a refreshing mossy and woody perfume. Though it is a very old brand it still endures as more and more people are being lured to it by its wonderful fragrance.
The brand targets the high end customer who is willing to spend on the product, fragrance. Despite of the economic slowdown the fragrance industry shows no signs of slowing down. Gucci fragrance sector has experienced huge growth and also sees opportunity to grow not only in the developed market but also in the emerging markets.
Art has been a medium through which fashion has been expressed, the Renaissance providing the first examples of fashion having great importance in portraiture and extending to the twentieth century where photography took over the communicative media space in which fashion was used as an expression to the masses.
2013 Fashion .The fashion industry has enormous variation in the size and structure of businesses serving the needs of customers. From a small retailing establishment to enormous fashion businesses such as Liz Claiborne or ZARA, assortment, and inventiveness remain fundamental features.
This essay explores the fashion brand management. The brand the essay talks about is Rizla. Ferrari is a brand that one associates with flashy cars. Similarly, Levis Strauss is the brand of popular jeans worn by young and old the world over. A brand can add significant value to a product when recognised and has a positive association in the mind.
This essay analyzes fashion and its connection to modernity. Much of the substance I have shared here covers an overabundance of topic that communicates to my personal benefit relating to the ground of fashion. Since fashion theory is so spread in its beginner state, it is complicated to figure out clear developments and paradigms.
This essay analyzes Christian Dior's supply chain and production process. The group of companies “markets its products through exclusive boutiques and licensed distibutors” in Europe, the United States and Asia. Flexibility, internal growth, global presence, and the “growth strategy of developing very high-end iconic products” will be continued.
Spending three years learning the craft was genuinely enjoyable. I have come to improve my artistic skills, and learned to manage the spurts of ideas and turn them into really works of arts worthy of someone else’s appreciation.
This experience also made me take up Fashion
A brand is a unique identity that differentiates a product or even a company from its competitors. Brand can be of any form starting from a name, logo, picture or even a catch line. There are various important
12 pages (3000 words)Essay
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