There has been a 462% increase in the number of internet users within a matter of seven years, i.e. from 2004-2011 (China Internet Network Information Center 2012). High-speed internet is easily accessible at subsidized rates in China, thereby enabling easy penetration of the Internet throughout the country. Secondly, the number of users who shop online is also experiencing a remarkable increase. While less than 10% of the Chinese population shopped online in 2006, by 2015 the online shopping population is expected to increase to 44%, four times the current figure (Salans 2012). The total number of Chinese users who shop online would increase from the present figure of 160 million to 231 million by 2013 and 329 million by 2015 (EU SME Center 2012; Salans 2012). Online shopping in China is becoming popular because third party payment systems like Alipay and platforms like Taobao are making Chinese consumers more comfortable with spending online (EU SME Center 2012). The Chinese government is also playing an active role in the growth and expansion of E-commerce. The Ministry of Commerce (MOC) of China aims at driving more than 80% of China’s large enterprises into adopting E-commerce (Salans 2012). Online shopping is becoming increasingly popular and businesses are leaving no stone unturned in their bid to tap into this opportunity. ...Show more
Social Media and New Age Marketing for University Students in China (Literature Review) 1. Introduction Latest reports estimate that China is bound to become “the world’s E-commerce superpower”, hosting the world’s “largest online commerce market” (Salans 2012, p…
Implications of branding strategies and their influence on consumer behaviour are also examined. International marketing environment International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1).
Students studying for higher education have increased and they have turned out to be more diverse? both culturally and socially. Various restrictions hampered the involvement of a lot of individuals in education during the past. But, since these restrictions were removed?
Indeed, the internet has provided an interactive medium where individuals can explore the world with the opportunistic comfort of mobility, accuracy and speed. Never in history has the scope of information-search, learning and communication been so expansive with limitless opportunities that capture almost every imaginable topic
This feature of marketing strategy has made many organizations opt to use social media as their marketing tool. Social media provides the most comfortable and appealing platform for marketing than any other medium (Kincy, 2011). In explaining the significance of the social media, Hargadon & Douglas (2001) also point out that social media makes it easy for consumer to realize their need, access available options and receive customer service.
2009, 33). In the same way, a number of scholars, both ancient and recent, have conducted research and critically analyzed the forces behind the persistent existence of wide gaps between employer expectations and employee requirements. To address this concern satisfactorily, it has always been studied under the SERVQUAL, GAPs, and the HEDPERF versus SERVPERF Models of Service Quality (Buttle, F.
Though, the luxury goods manufacturing industry is operating in a favorable environment, there are numerous challenges that are still causing lapses in the development of this industry. These challenges might include globalization of industries, intense competition; majority of the luxury markets has reached to a maturity stage and the highly complex consumer preferences towards consumption of luxury branded goods (Hauck & Stanforth, 2007).
Adverting is the effective method of transmission of the message to the target market to fulfill the deepest needs of customers. The amount of consumption of goods and level of advertising exposure in society forms a direct connection. This resembles the fact that advertising forms an active connection with the consumer behavior decision process.
This company is involved in the production of primarily herbal juices and oil. In a very short period of time Mecitefendi has broadened the range of products and acquired large number of customer portfolios within Turkey owing to the quality of products
8 pages (2000 words)Literature review
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