Got a tricky question? Receive an answer from students like you! Try us!

"Critically discuss the extent to which 'globalisation' is an opportunity or threat to international business" - Essay Example

Only on StudentShare
Masters
Essay
Marketing
Pages 10 (2510 words)

Summary

Globalization: An Opportunity or a Threat to International Business? Author’s Details: Institutional Affiliation: Globalization: An Opportunity or a Threat to International Business? Introduction A pervasive phenomenon whose effects can be felt right at the comfort of every individual the world over yet with very limited unanimity in meaning, globalization has had a history that can precisely be termed as controversial…

Extract of sample
"Critically discuss the extent to which 'globalisation' is an opportunity or threat to international business"

A fundamental dynamic of our epoch driving the change processes of the 21st century, globalization is promoted and resisted in equal measure, with its management touted as the most satisfying and morally upright compromise (McGrew, 2000, p. ix). From the perspective of the radical right reaching other continents with mutually beneficial effects to the more adaptive strategies that has found favor in the mainstream politics of the Third World, the writing, which may seem obscure, is on the wall; the weight of the concept is felt in both the extremes. Indeed, as the confused ideals of globalization become more pronounced with opportunities that more than break into the hitherto insulated environments for certain ventures, the multifold risks in the enlarged business environment are increasingly taking ventures even closer to complete elimination. Put into perspective, it is most revealing that even in the face of fierce criticisms, notwithstanding how both sides of the divide conceives or rationalizes the concept, it is firmly accepted that globalization is but a reality on course (Held, et al, 1999). ...
Download paper
Not exactly what you need?

Related Essays

International business
Apart from this, on the basis of the analysis, with varied tools, certain recommendations are also provided to the management of the organisation. It is essential in order to enhance the productivity and the prosperity of Scholz & Friends. Moreover, it would also enhance the brand association and distinctiveness among other evident players in the market. Table of Contents 1 Abstract 2 3 Introduction 4 Analysis 5 Overview of Scholz & Friends 5 Analysis of China Market 6 Market Overview 6 Trend Analysis 7 PESTLE Analysis 7 Porter’s Five Forces Analysis 10 SWOT Analysis of China Market 12…
8 pages (2008 words)
International Business
In the year 1995, Amazon.com launched its first online shopping site, while eBay did their web portal in 1996 (Palmer Kimberly, 2007). 1-1 The development of online shopping In this 21st century, the use of the Internet (World Wide Web) has been through a very dramatic growth of ensuring efficiency, proper connectivity, security, usability and cost effectiveness. These achievements have been realized by getting many of its benefits especially for commercial companies’ positions as was the case in 1993. The World Wide Web was initially developed to be used as a commercial tool, by the British…
13 pages (3263 words)
Contemporary Global Marketing ( International Marketing Opportunity Planning Group )
From Jurlique's farm to your skin, the biodynamic practices that used on their farms help create the beauty on your skin. The biodynamic blends that are applied with extreme care and precision to Jurlique's soil and plants lead to greater effectiveness in all of Jurlique skin care products. Jurlique's soil is fertile and their farms are based on a natural cycle of renewal to help keep your skin replenished and alive. Since 1985, Jurlique's biodynamic farming methods have been rooted in their belief in the relationship between health, beauty, the earth and all living things. Jurlique strived to…
4 pages (1004 words)
International Business Assignment
The agreements of WTO are lengthy and complex because the deal with legal issues covering a range of activities. WTO is known as the multilateral trading system (World Trade Organisation, 2011). Globalization Globalization is referred as unification of world into one entity. It captures the changes that take place in the world economy (Indabawa & Mpofu, 2006, p.136). Globalisation is also referred to as the growing interdependence of the countries resulting from finance, trade, people and ideas. Advantages and disadvantage of globalization Advantages Global outsourcing is the global phenomena.…
8 pages (2008 words)
Global Business Situation and Opportunity Analysis [Marketing Plan Part 1]
Scanning the potential business environments and analyzing business opportunities and strengths with threats and weaknesses are critically important components in developing and establishing a market. Kraft Foods is one of the largest food processor in North America and has now emerged to be the second largest food processor of the world as it went global and made its presence in more than 100 countries. As part of its further marketing development, the company proposes to launch one of its most successful brands- namely Philadelphia- in India and therefore the company requires careful…
5 pages (1255 words)
Individual Business Opportunity Paper
Food is a very defining element of a culture. Eating different kinds of foods does more than just satiating the craving for taste; it provides a greater insight into other cultures. This paper discusses a business idea of establishing a South Asian Tea Restaurant in New York. Americans generally like the South Asian foods a lot. “one should not be surprised if a seven-year-old American kid walks up and asks for aloo matar samosas and his mom is keen on having the complimentary chai” (Deccan Chronicle, 2013). Popular food items include but are not limited to sanmosas, pakoras, halwa poori,…
3 pages (753 words)
Starbucks - International Business
Although, previous researchers like Roby (2011) conducted research on international expansion strategy of Starbucks but these researcher focused more on marketing aspects of international expansion strategy of iconic coffee retailer but strategic dimensions of Starbuck’s international expansion remain scarcely discussed by scholars. In order to fulfil scarcity of research regarding strategic dimensions of Starbucks international expansion, this essay will try to shed light on pertinent issues regarding international expansion of Starbucks. Key objective of this paper will be to answer three…
14 pages (3514 words)