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Consumer's Shopping Experience - Essay Example
Pages 5 (1255 words)
Answers 1. The purchase behavior of the consumers is influenced by several factors. On the basis of the purchaser’s knowledge and experience quick or slow decisions for purchase are made and for the purpose of making the correct decision, gathering the right information becomes extremely necessary…
Thus from the discussion we can arrive at the definitions of the three types of purchases. The low involvement purchase implies the buying process where the purchasers do not perceive the product to be crucial enough and do not relate with it strongly (staff.uny.ac., n.d.). In this type of purchase decision the customer puts the least effort in browsing, comparing and selecting activities. Example of low involvement purchase could be purchasing casual daily wear t-shirts. The medium involvement purchase implies the purchase of products like the grocery items like toothpaste and newspaper etc. that requires medium level of information gathering endeavor and the buyer attaches themselves with the product to a medium level. For a medium level product the buyer puts a moderate level of effort towards the browsing, comparing and selecting procedure. The high involvement purchase deals with high level of involvement of the customer with the product or service they are planning to purchase. These types of products or services are way more expensive than the medium and low involvement products. The time spent on the decision making process is the longest for the high involvement products. ...
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