Essay sample - integrated marketing strategy

integrated marketing strategy Essay example
Pages 12 (3012 words)
Download 0
Integrated marketing strategy Contents Introduction 3 Main Body 4 Price 4 Product 7 Place 11 Promotion 14 Conclusion 15 Reference 17 Introduction Apple has been a one of the dominating player in the technology market. Apple has revolutionized the technology market for a long time…


The current head is Tim Cook. In this report we will take consider Apple iPad as our product. Apple iPad was introduced in the market on January 27, 2010. Apple iPad is used for reading magazines, newspaper, eBooks photos, textbooks, videos, movies etc. People can see TV shows, use word processing documents, spreadsheets, and power point presentations and play video games. It can also be used for browsing and listening to music from iTunes Library and can access different applications form App store. Then again Apple introduced the modified version of iPad as iPad 2 on March 2, 2011. Following it Apple launched third-generation iPad as “the new iPad” on March 7, 2012. On October 23, 2012 Apple came out with fourth generation iPad known as “iPad with Retina display”. Finally on October 22, 2013 Apple launched the fourth generation iPad which was marketed as “iPad Air”. Hence it can be seen that Apple has been quite innovative on its iPad series and plans to make the product capture much of the iPad market around the world. Since its launch, iPad users have downloaded around three billion apps worldwide. This shows the popularity of the product and the acceptance among general public. ...
Download paper
Not exactly what you need?

Related papers

Implementing Integrated Marketing--- marketing communication strategy
The marketing mix that is appropriate for all this multicultural world market for multinationals must converge to achieve the same goal of expanding the market while at the same time saving the firms costs of operation. Different regions or countries have a specific social framework and any marketing strategy and the communication strategy need to conform to this diversity factor lest it realise…
16 pages (4016 words)
Integrated Marketing Communication (IMC) and Customer Satisfaction Strategy
However, with the incorporation of IMC, the marketers have perceived that an effective strategy relies on the integration of messages into various media. Nowadays, online marketing has been widely used by marketing teams due to the consumers’ demand for technology. Traditional media such as newspaper and magazine have low market share and audience reach when compared to interactive media. Thus,…
5 pages (1255 words)
Topic Development of an Integrated Marketing Communication Mix Strategy
This report mainly deals how HP would implement its Integrated Marketing Communication mix strategy in Russia and achieve success. HP is well known for its innovation thus applying its innovation strategy HP can lead the Russian IT industry. The report starts with an introduction on IMC, carried on by market and literature review. The research methodology used for this report is primary research;…
10 pages (2510 words)
integrated marketing strategy
ecognize the proper media option in relation to communication objectives in order to facilitate customers with the actual information regarding the products and services (Percy, 2008) Contextually, the competitive market of automobile industry reveals that companies are currently facing various problems while launching new products in the market. In relation to this aspect Zamada Motor Company…
5 pages (1255 words)
Integrated Marketing Communications Strategy
Purpose of this paper This paper is a report to be submitted to Isla Driver, the North American Marketing VP of Zamda motors, a Japanese auto company, about the Integrated marketing communication project for the company to market its new variant of car the ‘2.2’ ‘two seated’ new small car in the Eastern Canada sales region. This report describes the marketing perspectives of IMC and…
5 pages (1255 words)
Integrated Marketing Communications Strategy
We target males and females ageing between 13 to 21 in eastern Canada. In order to create awareness and drive sales for our product, we need to create an integrated marketing communication strategy. Body Integrated marketing communication strategy refers to coordinating and integrating various communication channels of the company in order to deliver a consistent, clear, compelling message about…
4 pages (1004 words)
Integrated Marketing Strategy
Introduction In any form of business, the domain of marketing is regarded as quite significant and one of the prominent activities to be conducted in promoting as well as establishing the intended brand within the target market. It is important to note that for any business to promote or to convey information about its products or services to the targeted customers, the tool of marketing must be…
6 pages (1506 words)