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Information Searches - Research Paper Example

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Market research purchases Name: University: Course: Tutor: Date: Introduction Purchasing of products always take different forms depending on the taste and preference of the consumer. Consumers involve themselves in purchasing based on different purposes to be served by the products purchased…
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Information Searches
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Information Searches

Level of involvement is used to reflect how personally important somebody is in consuming product and how much you need to make the decision. The involvement of purchasing a product varies by consumer not the product. Low involvement decisions are decisions that are made by consumers on typical products that do not pose high risk to them if they purchase those products. The consumers in this level make automatic purchase decision based on limited information they have gathered on the product. Middle involvement purchase is the in which consumers don’t rush in making purchase decisions but rather they gather information that enables them think and make appropriate decisions regarding the product. They choose the product of middle classes and not ones that are expensive in nature. High involvement purchases are that which carries a higher risk to consumer if they fail to buy the complex, with higher price tags of goods. Buyers don’t engage in in routine response when purchasing high involvement products. The purchasing power of consumer in this level of purchase is determined by the price of the product to be purchased. Consumers in this level of purchase only consider purchasing goods of high prices or luxurious goods. Discussion Marketing action planning helps producers to market their product and services effectively. The best way to plan for your market action is by one researching about their customers so that they can understand how best their products and services can hit the market target. The scheduling system one uses doesn’t matter as long as it is consistent and it can work better for your purchasing plan. For one to actual be successful in purchasing strategy he/she should consider the following three marketing actions: The on-going marketing ;action The one-time marketing actions The idea generation actions The on-going marketing action The on-going marketing activities are that which deals with normal day-day business actions. Examples are; Advertising, direct mail activities, writing blog posts, networking on a social network such as twitter. The main purpose of marketing actions and strategies is to result in making the required product available and can satisfy customers need and interest while making profit for those companies. The daily actions taken by the business does not give customers to find enough time to research about the products they want to acquire, but through the channel of advertisement and mailing they can have some recommended knowledge about the product he wants to consume. The one-time marketing action This is an action that is done by business on need basis. They are always carried out once in a while especially when there is a development of a new product or an introduction of a new product in the market. Example of such actions is; developing a workshop, creating a new product or service, setting up an affiliated program. This kind of action gives the customer/consumer a rough idea but one that can be relied upon when buying the upcoming product. This action is always more appropriate to the medium level involvement purchasers who require some rough ideas about the product to be consumed. Idea generation action Is organising and scheduling some safe time for cropping new ideas that is relevant to your market and the influence of consumable products. This provides you with additional opportunities to increase your income. The action is always considered by big investors such as the real estate ... Read More
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