Marketing Principles of National Basketball Association (NBA)

Marketing Principles of National Basketball Association (NBA) Essay example
Masters
Essay
Marketing
Pages 6 (1506 words)
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The purpose of this project is to study the marketing principles of the NBA. The purpose of branding and market segmentation of the organization is studied. The marketing mix including the product, promotion, price and place of NBA is studied. …

Introduction

The major competitor of NBA is MLB (Major League Baseball). MLB constitutes one of the major professional sports league in North America. The attendance in stadium and the revenue hence generated is higher in MLB than in case of NBA. But the noticeable star players are much more in NBA than in MLB. The national imaginations are not captured by MLB personalities. But NBA players are well known even outside the basketball circles. There are not any major differences in the national TV ratings of both leagues. Most of the money is generated through local sports TV networks. Basketball is decidedly spry while Baseball is decidedly gray according to the analysis of TV audience. Both the leagues have lost audience however since the 90s. The demography has a major role to play in the competition in the two leagues. Generally the NBA is followed more by Younger people as opposed to MLB. The marketing strategies and their impact on audience are more effective in case of NBA than that of MLB. ...
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