How does advertising treat convenience as necessity?

Ph.D.
Research Paper
Marketing
Pages 20 (5020 words)
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How does advertising treat convenience as necessity? Table of Contents 1. Abstract 2. Introduction 3. Purpose of the study 4. Literary review 5. Analysis of some famous Middle East advertisements 6. Age old NIDO and Close up ads 7. Effects on Economy 8. Cultural Influence 9…

Introduction

Abstract “Advertising has us chasing cars and clothes, working jobs we hate so we can buy stuff we don’t need” (College Times, 2008) We live in a world trounced by consumerism. The purpose of this paper is to emphasize how the advertising world grows enormously by consuming the very hands that feed it. Visually stunning and attractive advertisements leave a subliminal message to every person watching it. Most of these messages kindle the consumers to consider the object advertised as an absolute necessity, without which they cannot live. This advertisement markets hypnotizing strategy keeps the consumers tied up in a fantasy world, craving for more products every day. The paper discusses in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. Psychoanalysis of various famous advertisements from age old times to present day is discussed analytically in the paper. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens. The research also pinpoints the lack of ethical responsibility in advertisements which creates a false necessity aesthetically. ...
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