StudentShare solutions
Triangle menu

How does advertising treat convenience as necessity - Research Paper Example

Not dowloaded yet

Extract of sample
How does advertising treat convenience as necessity

The major part of the revenue put aside for marketing is spent on popularizing the product through mass media ads. Print media ads and TV channel ads have emerged into internet and mobile ads in the past decade. Most of these commercials are created by extremely creative people, who are capable of creating non existing desires. Men have lived on this earth for millions of years. But, only after the advent of advertisements did he realize he cannot live without credit cards. Purpose of the study The purpose of this study is to analyze the subliminal messages some of the famous commercials give out. Our aim is to create awareness among the users about the dangers of uncontrolled consumerism. What seems like a simple pleasure might be a poisonous inject into the strong economic root of a country. And the most disturbing part is the governments, citizens and the entrepreneurs extend their full fledged support to this making convenience a necessity advertising policy, without any idea of the future consequences. Companies spend millions of dollars every year on such ads instead of improving the quality of their products and the lifestyle of their workmen. Even great companies which followed this strategy like Nokia have come to a standstill point where they don’t have any more to spend. They are trying hard to come out of debt now, wondering why they wasted so many millions on commercials instead of paying their debt interests on time. With problems galore, can Middle East survive another “catch bee with vinegar” type attack on its culture and economy? Literature Review Consumerism is a single word. When we analyze the roots of this practice, it reaches back to colonialism and the post world war period. Whether we like to agree or...
This essay "How does advertising treat convenience as necessity?" outlines in detail how such a trance is created through visual media in an exceptional way, taking the Middle East Media as background. People who grew up in the Middle East will never forget the NIDO commercial with the tagline “NIDO - For The Golden Growing Years”. The divine mother-son sentiment was captured wonderfully in that half a minute commercial. However, the subliminal message it portrays is questionable. A luxurious milk supplement is shown as an important object of necessity which accompanies the child throughout its growth. What do such ads do? They inspire a mother to feed the baby with this product instead of the normal cow’s milk, a much cheaper and healthier product. Similarly there is the famous Close up ad featuring lemon and mint as two characters. The beauty and comical nature of the advertisement is mind blowing. The humorous romance ends with the note “love is sweet but Close up is sweeter”. This advertisement is every person’s heartthrob. The way it is portrayed lightens our mind, no matter how tensed we are. Again the subliminal message the ad portrays is the best example of how the advertising field transforms a simple paste into something as necessary as love. One Zain telecoms recent ad, features people from different countries of the Middle East like Egypt, Lebanon, Arabia and Dubai. The visuals are stunning, captured in HD camera showing the actions of various people in slow motion. ...Show more

Summary

This essay describes how the advertising world grows enormously by consuming the very hands that feed it. Visually stunning and attractive advertisements leave a subliminal message to every person watching it. We live in a world trounced by consumerism. …
Author : cdickinson
How does advertising treat convenience as necessity essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"How does advertising treat convenience as necessity"
with a personal 20% discount.
Grab the best paper

Related Essays

How does diet affect ADHD
As you go along the paper, you will learn different types of medications and how to prevent attacks of the disorders. You will also understand how an ADHD patient should be treated in order for the patient to be able to cope with life. What is ADHD? Attention Deficit Hyperactivity Disorder (ADHD) is a condition that becomes noticeable in some children in their early years.
5 pages (1250 words) Research Paper
How Advertising and the Media Have Created a New China
Globalization and integration of markets speed up the development of new, transnational advertising frameworks. Countries which used to be isolated from the rest of the world can no longer resist the pressure of information and communication interventions.
9 pages (2250 words) Research Paper
How Does Internet Work
The Internet which is today one of the most popular and important element of human life is a system that comprises of several computer networks that are connected with each other with the assistance of standard internet protocol suite and is there to serve a huge amount of population. Internet came into existence during the period of 1969.
3 pages (750 words) Research Paper
How airlines company use Propaganda technique in Advertising
More modern theorists see propaganda as a legitimate tool of ethical advertising (Rutherford 184; Marlin, 336), differing only from other forms in that propaganda makes use of implicit as well as explicit messaging and creates strong images and cues to engage the target audience (Lopez & Thompson 38).
5 pages (1250 words) Research Paper
Does Fast Food Advertising Have an Influence on What Parents Feed Their Children
According to the paper fast food culture is growing day by day everywhere in the world. Even though different reasons were cited for the increased popularity of fast food among people of all ages, rapidly moving styles and increased personal, professional and social commitments are the major reasons which force people to take shelter on fast food.
6 pages (1500 words) Research Paper
How Advertising is influenced by Ethics
Advertising plays an integral role in marketing healthcare products and services. The major point of concern is that ethics has a significant part in advertising healthcare products and services because this segment deals with the well-being of people.
13 pages (3250 words) Research Paper
Refrigerator, how does it work
On their part, majority of households are now focused at storing their food including the perishable ones to ensure that they have regular supply of food even during the hot whether or cold seasons when such products are scarce. Refrigeration is the process through which heat is removed from an item thus lowering its temperature.
3 pages (750 words) Research Paper
How does globalization affect women
"Globаlizаtion" refers to the free flow of cаpitаl аnd the removаl of trаde bаrriers between stаtes, аs well аs to the аccompаnying culturаl trаnsformаtions аnd exchаnges. The relаtionship between the globаlizаtion of cаpitаl аnd mаrkets, on the one hаnd, аnd the globаlizаtion of culture, on the other, vаries depending on the context.
18 pages (4500 words) Research Paper
Food Advertising Does Not Cause Children Obesity
According to the report a lot of children are facing obesity at a very early age due to wrong eating methods and lack of exercise in schools resulting in becoming excessively fat. It causes a vast amount of problems especially in young children ranging from chronic diseases like diabetes, hypertension, hyperlipidemia and fatty liver.
4 pages (1000 words) Research Paper
Cultural Advertising (how culture influences advertising)
Advertising is usually paid for by particular sponsors who expect positive feedback from their investments. Culture refers to the
10 pages (2500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation