• Home
  • Subjects
  • Marketing
  • Convergence/Divergence of the global market : What do we see when we look through the same marketing lens?

Convergence/Divergence of the global market : What do we see when we look through the same marketing lens? - Article Example

Only on StudentShare

Extract of sample
Convergence/Divergence of the global market : What do we see when we look through the same marketing lens?

This amalgamates and transforms domain selection, capabilities and resources into an innovative profit model. The consequence of globalisation can be both homogenising (converging) as well as promoting (diverging) on the strategic business models (Dolvik “The Globalisation Challenge: Convergence or Divergence of National Labour Market Institutions”). According to the scholars who believe in convergence, the countries relaxing their markets, adopting the cutting edge technology, developing institutions and moving towards industrialisation should be expecting similar strategic business behaviour because the people would be accepting same values with respect to behaviour related to work and economic activity. ...Show more

Summary

Convergence/Divergence of the global market – What do we see when we look through the same marketing lens? Table of Contents Role of globalisation in the emergence of the convergence/divergence debate 3 Complexities associated with the management of marketing 4 Complexities associated with the international management of the 7Ps of marketing 6 Role has technology 8 Difference of International Marketing Manager’s skills requirements 9 Use of the convergence/divergence debate for internal decision making 9 Work Cited 11 Name of the Student: Name of the Professor: Course Number: Convergence/Divergence of the global market – What do we see when we look through the same marketing lens?…
Author : cronamargie
Save Your Time for More Important Things
Let us write or edit the article on your topic
"Convergence/Divergence of the global market : What do we see when we look through the same marketing lens?"
with a personal 20% discount.
Grab the best paper

Related Essays

Global Marketing
The essay defines global marketing, explores its evolution from international marketing before differentiating between the characteristics or determinants of global and international marketing strategies. The different global marketing strategies based on the various determinants also will be studied.
10 pages (2500 words) Essay
The essentials of international marketing in the context of a UK-based firm, Directa Ltd
According to the study marketing across borders is not a streamlined process. Despite conducting extensive research on the market and the possibilities of expanding abroad, there would still be unanticipated losses that the company would have to face. However, it can be minimized by shrewd marketing measures and strong leadership.
19 pages (4750 words) Essay
Global marketing
International business and global marketing have been increased a lot in recent times as a result of globalization. Domestic market is already saturated for most of the prominent companies and hence access to global market is a blessing for them. According to Dicken (2007), “Direct investment is an investment by one firm in another firm with the intention of gaining a degree of control over that firm’s operations.
12 pages (3000 words) Essay
Marketing of the islamic finance(we want to market the islAMIC FINANCE)
Islamic banking system is mainly based on the principles of Islam which advocates equality and social justice and within the society. Charging and payment of interests are not allowed in any type of financial transactions. A research proposal has been presented here which has the primary aim and objective to compare and contrast between the service quality aspects of Islamic banks and the conventional banks.
10 pages (2500 words) Thesis Proposal
The Marketing Mix (4 P's) on Mercedes When Entering The China Market
The firm has over 273,000 employees worldwide. The organization is currently looking for market opportunities to achieve further global expansion in the Chinese market. The country the firm is targeting is the emerging economy of China and the growth of the lower-middle and middle class families.
5 pages (1250 words) Essay
Global Marketing
The emergence of the internet plays a major role in regards to providing strong lines of connectivity between the market places of the developing as well as the developed worlds. Because of this strong line of connectivity, it can be said that the flow of information between the developed as well as the developing economies has become easier and faster, thereby eradicating the challenges associated with the existence of geographical region and location specific borders and boundaries.
10 pages (2500 words) Essay
5 Marketing Problems We Need To Solve Now
ndividual 1000-word analysis on a marketing news story – “5 Marketing Problems We Need To Solve Now” – Forbes, 13/7/2013 The analysis is about an article published in the website of Forbes in July 2013. The article focuses on five issues that are critical for marketing: the credibility of sample in marketing research, marketing simulation, the search engine optimization, the marketing integration and the skills gap.
3 pages (750 words) Essay
Customer Relationship Management For The Birmingham New Library
These strategies are vital for assessing both the internal and external environments, which are favourable or unfavourable to the
13 pages (3250 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT