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Convergence/Divergence of the global market : What do we see when we look through the same marketing lens? - Article Example

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Undergraduate
Author : cronamargie
Article
Marketing
Pages 8 (2008 words)

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Convergence/Divergence of the global market – What do we see when we look through the same marketing lens? Table of Contents Role of globalisation in the emergence of the convergence/divergence debate 3 Complexities associated with the management of marketing 4 Complexities associated with the international management of the 7Ps of marketing 6 Role has technology 8 Difference of International Marketing Manager’s skills requirements 9 Use of the convergence/divergence debate for internal decision making 9 Work Cited 11 Name of the Student: Name of the Professor: Course Number: Convergence/Divergence of the global market – What do we see when we look through the same marketing lens?…

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Convergence/Divergence of the global market : What do we see when we look through the same marketing lens?

This amalgamates and transforms domain selection, capabilities and resources into an innovative profit model. The consequence of globalisation can be both homogenising (converging) as well as promoting (diverging) on the strategic business models (Dolvik “The Globalisation Challenge: Convergence or Divergence of National Labour Market Institutions”). According to the scholars who believe in convergence, the countries relaxing their markets, adopting the cutting edge technology, developing institutions and moving towards industrialisation should be expecting similar strategic business behaviour because the people would be accepting same values with respect to behaviour related to work and economic activity. ...
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