The case study described clearly demonstrated the way people buy things have undergone major transition. The consumer buying behaviours have changed dramatically with the advent of the Social commerce. The case study also described about the major players, who contributed significantly in the social commerce business. The strategy followed by ‘Groupon’ that offered heavy discount on different products was a success. The inculcation of global e-commerce led to the evolution of new infrastructure in the business world. Merchandising was believed to be the key difference between old e-commerce and the new method of selling with the help of internet. The Consumer behaviour is believed to be the most important concept of marketing. The organization’s success and failure can be determined with the help of identifying the behaviours and attitude of its consumers towards the company’s product. Today E-commerce is considered to be the most important and significant evolution in the business world. The e-commerce is represented in terms of social commerce, which is believed to be the subset of e-commerce. The main function of social commerce is to facilitate the online business activities without the requirement of any hard shape structure of the business. In the new world of technology and efficiency, social networking is becoming the necessity of life for the internet users. The reason is that the social networking helps the people to interact among one another, anywhere in the world. The concept of social networking was inculcated by yahoo in 2005 (Warner, 2011, p. 439). The major reason for such inculcation was the introduction of the more convenient way of shopping. The concept of social commerce or social networking began with the co-operative movements that led to the creation of “Peoples Supermarket” movement (Clapperton, 2012). The idea behind the encouragement of “Peoples Supermarket” movement was to gather the smart entrepreneurs to make money with small start-up capital. With the passage of time, the concept of social commerce began dominating the traditional suppliers of the products. The conglomerate of large entrepreneurs, who entered in the field of social commerce, followed the strategy of ploughing back the profit into the business to offer the online products at more affordable prices (Marsden, 2012). The buyers or consumers of the products, when found the products more easily accessible and even at more affordable prices, their preferences tilted more towards the online products. The successful capturing of consumer market has now made the companies like Facebook & Google the big business giants across the world, with the net worth in billions of dollars (Dobinick, 2012, p.107). The major change that can be observed with the introduction of the concepts such as social media and social commerce, the customers can find the opportunity to directly communicate with the producers of the products. The increase in interaction between the producer and the end consumer has made
The social commerce as discussed in the case study of “Social Commerce-The New Retail Frontier” has shown significant contribution towards the consumer buying behaviour…
In line with this, companies spend so much time and effort in understanding consumer behaviour because in doing so, they would be able to integrate their competitive strategies in order to stimulate needs for their offerings. This makes sense because consumers are said to respond to stimuli.
It has even been suggested that marketers are losing brand control and must therefore participate in more active, social media conversations in order to gain brand loyalty and brand equity. Consumer behaviour patterns are changing in the 21st Century due to transformations in society as well as the presence of social media outlets that alter the dynamics of consumer relationships with one another and with the organisations that provide products and services.
In most cases, companies have managed to embrace the new technologies with great success. Key among the new technology is the use of social media to market their products. In most cases, the companies that have failed to embrace the use of social media have ended up failing to reach potential clients.
Thus, memory associates with the retrieval term which is “the process of remembering or accessing what we have stored in memory”. For instance, consumers are able to identify products easily after having seen or used them in the past. Most marketers capitalize on the memories of the consumers by ensuring that their marketing messages are designed in ways that are easy to remember.
Interestingly, the next most important thing for a teen-ager after looking good is that of smelling good. The demand for fragrances by young people for celebrity scents and youth-oriented perfumes has been growing at a steady rate. The premium fragrances chalked up revenue of US$18 billion in the United Kingdom, accounting for 60% of the market.
ore is the internal process which provides knowledge and information to consumers to influence their decisions whereas the consumers’ culture is the external process (Abramovich). In this report, the consumer decision making process of Red Bull has been discussed. The scope of
Thus, memory associates with the retrieval term which is “the process of remembering or accessing what we have stored in memory”. For instance, consumers are able to identify products easily after having seen or used them in the past. Most marketers
Theory would seem to dictate that knowledge of consumer behaviour and their motivations will dictate whether one marketing strategy is successful over another, through incorporation of consumer behaviour and motivation as considerations of marketing activities.
This paper also aims to investigate the influence of bad and good ethical conduct on the buying behaviour of the consumers.
The findings of this research are based on the companies like Primark that are not aware of the ethical behaviour of the consumers. The
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