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Exploring University Students' Perception of Healthy Eating and Food Consumption - Essay Example

Masters
Essay
Marketing
Pages 15 (3765 words)
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Summary

This paper explores student’s Perception of Healthy Eating and Food Consumption which has been identified as the root cause of numerous diseases along the lifespan. The rationale guiding this research will be to analyse the genesis behind students’ choice and consumption of food. …

Extract of sample
Exploring University Students' Perception of Healthy Eating and Food Consumption

This report approves that to achieve such efforts there is need to develop projects aimed at imparting positive eating habits and creating awareness and attitudes towards appropriate diets. Such projects should aim at nurturing health eating habits among university students. Further, stakeholders owe to develop mechanisms that would ensure availability of adequate resources and healthy food types within the reach of college students in an effort to eliminate barriers of cost and availability impeding healthy eating habits. Lastly, there is need for a comprehensive partnership between the university’s catering departments with suppliers to ensure that shortage of specific food commodities is eliminated. There is also a need to create awareness regarding healthy choices of food through food exhibitions and demonstrations among the university students.
This essay makes a conclusion that the findings of this research are based on the personal views of participating individuals within the focus groups. The views sampled from these groups may not reflect the views of the entire university populations. Each individual has his/her own identity and perception of food choice. In addition, identification of themes and cohesions was a big challenge in conducting this research. This was because the research was based on a relatively low sample considered. Time constraint was another challenge that faced the research process. ...
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