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Organisational Behaviour and Human Resource Management
Pages 16 (4016 words)
Southwest Airlines Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name (19, August, 2011) Abstract Southwest Airline is a success story in the aviation industry of United States of America. The company has displayed a strategy of cost leadership strategy with great success.
For this the company will have to launch a new brand under which international flights should be started. Introduction Southwest Airlines is a well known name in the American aviation industry. It is the largest domestic carrier in United States operating more than 3000 flights a day. The company is a huge success story due to its record continuous profits, even in years when other airlines were suffering. The company was founded in 1971 and since 1973 to 2003 the company never recorded an annual loss. This strong financial record has forced management gurus to study the company in detail in order to understand the factors behind its success. Southwest Airlines only flies within United States and even then the company has done extremely well over the past three and a half decades. The friendly organizational culture of the company may be one of the reasons behind this tremendous success. In this report Southwest Airlines will be discussed in great details and a thorough SWOT analysis will be conducted. Organizational behavior and leadership within the company will be discussed alongside with human resource management issues. Details of organizational culture and structure will also be included in the report. In the end future directions of the company will be analyzed and discussion will be made on how it will try to launch its operations globally. ...
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