Descriptive Statistics - Essay Example

Only on StudentShare

Extract of sample
Descriptive Statistics

The contention behind internal consistency checks is to ensure that the research questions produce consistent responses in the case of the respondents. It is common practice to insert similar questions in research surveys in order to gauge whether respondents answer these questions similarly (Berg, 2001). Research in marketing often entails working with a number of different variables in order to establish the relationship between such variables. Typically the data collected in order to carry out social sciences or marketing research relies in large part on quantitative research backed up by qualitative research to fill out the missing gaps. The use of large sets of quantitative data such as in the current research poses a number of problems in itself. For one thing, there are a number of variables who could be related to each other and may have an impact on the overall hypothesis. Such relationships between variables may pose strong or weak connections in one or more variables that need to be investigated. A preferred method to carry out such investigations is to use a factor analysis (Creswell, 2009) to determine the degree of correlation between various variables. Often a number of variables may be related to each other such that other variables may also exert an influence on the overall relationship. ...
Download paper


Chapter Four Analysis and Results Introduction The analysis of statistical data serves as an important part of the overall research process. It is possible for a researcher to collect valid data that may be misinterpreted due to errors in the analytical techniques being used…
Author : geovannischuste

Related Essays

Nutritional habits and advertisement
4 pages (1004 words) Assignment
Mobile Service Providers: What Is Important for You?
25 pages (6275 words) Research Paper
DEsigning a Psychology experiment , 1000 word maximum report consisting of an hypothesis and a method section
4 pages (1004 words) Essay
The Impact of Value in Customer Relationship Management on Consultation Management Industries in Saudi Arabia
60 pages (15060 words) Dissertation
Customers' attitude towards online banking services in the UK
60 pages (15060 words) Dissertation
Marketing Plan for Sports Drink Container
3 pages (753 words) Assignment
Superior Grain Inc.
8 pages (2008 words) Essay
Descriptive questions
11 pages (2761 words) Assignment
marketing ethics
12 pages (3012 words) Essay
Development of an Advertising Campaign for a familiar product/service
7 pages (1757 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!