Descriptive Statistics - Essay Example

Only on StudentShare

Extract of sample
Descriptive Statistics

The contention behind internal consistency checks is to ensure that the research questions produce consistent responses in the case of the respondents. It is common practice to insert similar questions in research surveys in order to gauge whether respondents answer these questions similarly (Berg, 2001). Research in marketing often entails working with a number of different variables in order to establish the relationship between such variables. Typically the data collected in order to carry out social sciences or marketing research relies in large part on quantitative research backed up by qualitative research to fill out the missing gaps. The use of large sets of quantitative data such as in the current research poses a number of problems in itself. For one thing, there are a number of variables who could be related to each other and may have an impact on the overall hypothesis. Such relationships between variables may pose strong or weak connections in one or more variables that need to be investigated. A preferred method to carry out such investigations is to use a factor analysis (Creswell, 2009) to determine the degree of correlation between various variables. Often a number of variables may be related to each other such that other variables may also exert an influence on the overall relationship. ...
Download paper


Chapter Four Analysis and Results Introduction The analysis of statistical data serves as an important part of the overall research process. It is possible for a researcher to collect valid data that may be misinterpreted due to errors in the analytical techniques being used…
Author : geovannischuste

Related Essays

Nutritional habits and advertisement
The control group will consist of girls who will not be shown the experiment but will also be given food the same as the girls in the experimental group. The threat to validity is that there could be some variables that affect nutritional habits and behavior other then advertisement. However, the threat will be eliminated through the use of the control group. The findings of the experiment will be important in establishing whether there is a strong correlation between nutritional habits and behavior and advertisements. In addition, the qualitative data obtained will reveal some of the reasons...
4 pages (1004 words) Assignment
Mobile Service Providers: What Is Important for You?
attitude survey 24 Figure 11: GPA scorecard of attitude survey of international students studying in Australia 27 Figure 12: Correlation between various determinants of consumer attitudes 33 Figure 13: Price as a determinant of choosing mobile phone service providers for international students studying in Australia 36 Figure 14: Convenience as a determinant 37 Figure 15: Service quality as a determinant 38 List of Tables Table 1: Variables for consumer attitude survey 6 Table 2: Matrix of respondents' choice on means of communication 14 Table 3: Descriptive statistics of data pertaining to
25 pages (6275 words) Research Paper
DEsigning a Psychology experiment , 1000 word maximum report consisting of an hypothesis and a method section
3. METHODOLOGY This project requires cause and effect hypothesis testing and therefore the design chosen is an experimental design (Srinagesh, 2006), with a quantitative research methodology. 3.1 Participants (Sample) The sample for this research will consist of two groups of college students. The sample will be drawn from among college students. The sample will consist of 40 college students in all. Twenty of these will be those whose parents have been divorced while twenty will be those whose parents are both alive and living together. In order to control the variable of gender, each group...
4 pages (1004 words) Essay
The Impact of Value in Customer Relationship Management on Consultation Management Industries in Saudi Arabia
The Private Sector and the Use of Consulting Services 13 2.4. Why Consultants? 16 2.5. Customer Satisfaction 18 2.6. Service Quality 19 2.6.1. Perceived Functional Value 23 2.6.2. Perceived Technical Value 25 2.6.3. Monetary Value 25 2.6.4. Emotional Value 25 2.6.5. Perceived Outcome Quality 26 2.7. Empirical Studies on Consulting Services 27 2.8. Conclusion 30 3. Methodology 3.1. Introduction 31 3.2. Research Approach 31 3.3. Research Methodology 32 3.4. Research Design 32 3.5 Respondents and Sampling Plan 34 3.6. Data Collection Procedures 34 3.7. Instrument 35 3.8. Validity and Reliability...
60 pages (15060 words) Dissertation
Customers' attitude towards online banking services in the UK
Therefore, this study aims to evaluate the factors that are responsible to make certain attitude of the consumers towards using internet banking services in the UK. This research considers two banking institutions: Lloyds Bank and Barclays Bank, and two non-banking financial institutions: Tesco and Virgin. All these institutes are UK based, and internet services provided by these institutes, studied to determine the attitude of the customers for their services. The approach selected to conduct this research is quantitative approach that is based on positivistic paradigm. The result revealed...
60 pages (15060 words) Dissertation
Superior Grain Inc.
Based on the analysis of the historical data and projected data for the upcoming year, it would be a mistake for Superior Grain to rely on the volume of shipments allotted from the Polish contract to cover the costs of building the third wharf with the expectation of 20% profit. It is apparent from the statistics that the addition of the third wharf would decrease the demurrage charge; however, there is a negative net present value (NPV) that indicates the company should not build the third wharf. Even though, there is a negative NPV for the company, according to our five-year analysis,...
8 pages (2008 words) Essay
Descriptive questions
Business Operations: Worldwide business operations are handled with the help of technology. IT has played a big role in managing backhand support; the LAN, WAN systems, and connectivity through websites is supported by IT teams in organizations. Management Information Systems (MIS), a system that is used by companies in order to manage their operations, deal with customers and store data is due to advancements in technology. The latest trends include storing the data on virtual cloud, and being able to retrieve and present with the help of DropBox, Skydrive etc., is a great development into IT...
11 pages (2761 words) Assignment
Got a tricky question? Receive an answer from students like you! Try us!