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Business to Business marketing and supply chain management
Pages 14 (3514 words)
Business to business marketing and supply chain management Introduction SCM and B2B Innovation seen in the marketing industry has been moving faster than it was ever before. According to Gerry Murray who is the research manager for the CMO advisory service team at IDC (International Data Corp) “marketing is no longer a long-cycle and event planning and collateral building and annual cycle process,” Murray says.
A supply chain is an inter network for facilities and distribution solutions that does the functions for procuring the materials, transforming these raw materials into usable intermediate and finished goods, and finally distributing these finished goods to the customers (Hugos, 2006, p.3). It consists of all the stages that are related in completing a customer request. The goal of SCM should be to link the marketplace, the distribution network, the manufacturing process and the procurement (or purchasing) activity in such a way that customers are serviced at higher levels and yet at a lower cost (Business-to-business marketing and supply chain management, 2008, p.4). Business-to-business (B2B) describes the commercial transactions between businesses that can be between manufacturers and wholesalers or in between wholesalers and retailers. Relation between SCM and B2B For any supply chain management to sustain in a B2B environment, the focus must lie on providing the customers with the best in quality of services. ...
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