A Study on People's willingness to buy Hybrid Cars : Pros and Cons - Dissertation Example

Only on StudentShare

Extract of sample
A Study on People's willingness to buy Hybrid Cars : Pros and Cons

The data collected by qualitative method has been analyzed by SWOT analysis and the data of quantitative method has been analyzed by statistical methods. Based on the findings, it has been shown that hybrid cars have many advantages like fuel efficiency, reduced emissions, less maintenance, tax incentives and improved status image. These factors drive the consumers to buy them. Hence it is seen that most of the people are willing to buy hybrid cars as it satisfies their intrinsic motives like strong thirst to save environment and extrinsic motives like status image in society. Also, few recommendations have been included that could improve the design of hybrid cars for space and comfort, improvement in battery technology, effective marketing to improve awareness among people about functions and benefits of new hybrid technology. Chapter 1 – Introduction This chapter presents the introduction about the research topic, the background in which the research is conducted, the main problem statement, the aim and objectives. Followed by these the main research question and the research hypotheses are discussed along with the method of research implementation and scope of the research. 1.1. ...
Download paper

Summary

A STUDY OF PEOPLE’S WILLINGNESS TO BUY HYBRID CARS : PROS AND CONS Abstract This research work has been designed to study the willingness of people to buy hybrid cars. The research explores the literature related to the pros and cons of hybrid cars, the intrinsic motives and extrinsic motives that drive the buying pattern of these cars and the efforts of government and environmental organizations in promoting the purchase of hybrid cars…
Author : elveraconn

Related Essays

Study of Consumer Buying Behavior towards cars
Internal environment analysis through SWOT method 5. External environment analysis through PESTLE Method 6. Research and Methodology 7. Data Collection and Sampling 8. Analysis and interpretation of the report 9. Suggestions and Recommendations Executive Summary The automobile business today is among the most lucrative industry. Because of the increase in disposable earnings in both rural and urban sector and easy finance made accessible to all class of people by the financial institutes, the domestic car prices have elevated by 60% in March 2011-12 compared to the previous year. Several new...
58 pages (14558 words) Essay
Case Analysis - Is there a Hybrid Automobile in your Future?
As automobiles cannot be done without in modern life, the natural choice would be to design and build vehicles which could run on some miraculous, alternative, non polluting fuel with minimal or zero emission. Such miraculous discovery, if possible, could kill two birds with one stone. Hybrid cars are a venture in this direction. As it is not possible to build an automobile which could run solely on electric, solar or any other source of power immediately, as it would put tremendous strain on research, development and financial resources, the availability of hybrid cars is a welcome transitory...
4 pages (1004 words) Essay
Primo Motors Company: Hybrid
On the basis of market segments, a company selects their target customer groups where it will position its products (Friedman, 2010). The paper will examine the extent to which an organisation can segment the vehicle market on the basis of customer requirements. In order to analyse the competitive advantages the marketing concepts of segmentation, targeting and positioning have been analysed in the paper. The objective of the paper is to develop a marketing plan for a vehicle manufacturing organisation in Midlands of the UK named Primo Motor Company, about how it can segment the small saloon...
4 pages (1004 words) Essay
What are the pros and cons of company's IPO? Should company be floated at all?
Although the aim of growth is to bring benefits to the company, there exist both pros and cons that can arise from this process of going public (Helwege 2004, p.541). Pros and cons of Initial Public Offer (IPO) There are several advantages that accrue to a company by going public. As mentioned above, the principal advantage is the financial benefit through raising capital. An IPO adds a value on the company's stock. In addition, those insiders retaining stock are able to sell their shares or even use them as collateral (Datta 2000, p.715). Going public also creates a currency type in the form...
3 pages (753 words) Essay
Electric Cars.
The company has completed designing the car but wants to increase its output. A rise in output can only be afforded, if the company makes a commercial plan that would help to market the product and make it a leading vehicle in the current competitive industry. The context of this research paper would capture the various details about the product, industry, potential market applications, challengers, risks and path of commercialization that would be useful for the company to make its product acceptable in the market.
...
6 pages (1506 words) Research Paper
Pros and Cons of Globalization
(Mcausland 5-20). It certainly controls a global process. The concept of globalization is however quiet old. Some connotations refer it with a revolution, a concept and a global market establishment which is free from social and political colonialism, regression and destabilization while others refer to stability and development, cooperation and integration and progress. The interpretation of globalization is defined by an individual’s social status, political ideology, and cultural background, local and religious and ethnic background. According to Pugel (104-140), “Globalization is the...
25 pages (6275 words) Research Paper
"CLIMATE CARS" MARKETING REPORT
and also, for rented cabs in the country. At the end of the research, the paper would comment on the tactical ways through which climate cars can augment their performance in the next three years. The learnt from the essay would help to analyze the significance of marketing and its development over time. The essay will also give a detailed view of the nature of the automobile industry in U.K. Contents Growth of science and technology over time has proved to be advantageous for modernization in the world. Living standards of the individuals have radically improved with the contribution of...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!