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Principles Of Marketing Management Chocolate in the UK - Essay Example
This report seeks to provide strategies and plans that can help further strengthen the company’s positioning and increase profits. The main products of the company are gift packs and customized chocolate packages delivered upon request or custom prepared at their retail outlets…
Thorntons' website is a strong source of sales and allows customers to pick and chose chocolates. Thorntors also promotes its new products readily. Unique season based product packages such as wedding favours are also highly demanded. The company provides chocolates of various ranges including Belgian, Winter, Viennese,etc. Chocolates of various types such as milk chocolate, dark chocolate, mint chocolate, etc., are also available for customers
This research paper seeks to analyze the current market standing of the company via a comprehensive swot analysis. The findings of this analysis shall be used to frame the marketing and positioning strategies of the company.
Thorntors chocolate has been in the UK market for over 100 years and possesses a turnover of 210 million pounds in the year 2008. Along with general retail outlets, Thorntons also sells its products through the internet, mail order and by using other commercial services.
Analyzing Thontorns in depth:-
Thorntors poses a challenging test to any marketer. The company boasts of its legacy, however, it faces increasing competition from newer entrants that threaten to torment its reign as a top chocolate company.
A swot analysis of the company shall help understand aspects that it can rely on and things it needs to work on to cement its position as the top chocolate company. ...