StudentShare solutions
Triangle menu

Smartphone - Lab Report Example

Nobody downloaded yet

Extract of sample

one owners (or potential owners) are aimed at tracing the constantly varying preferences of the audience, and make corresponding changes in the construction, electronic stuffing, as well as applications. While leaders of the smartphone market set the tendency, the others have to trim the sales to the wind; nevertheless, everyone has to study the needs and preferences of the potential customers. Marketing Details. Problem Definition In accordance with the research by Bojei and Hoo (2012), the smartphone audience has increased essentially for the recent several years. The 2012 surveys show that almost half of the mobile consumers in the USA, Western Europe, and Australia own smartphones, and this amount is expected to reach 70% level in 2014. From the viewpoint of the profit share, the smartphone segment is essentially more profitable. Therefore, Apple Inc. holds up to 52% of the smartphone segment operating income. Samsung is featured with 29%. The key questions that the research is focused on are as follows: 1. What are the smartphone segment leaders 2. What are the key factors of the gadget popularity 3. What parameters are used for evaluating gadgets The key problem of the research is mainly based on defining the image of the audience. Since the growth of the smartphone segment is quite exceptional, it should be stated that the overall marketing study should not touch upon the communication aspect. This can be explained by the fact that smartphones are also used for shopping, leisure, navigation, sport activities, etc. For at least 20% of smartphone users, this gadget has become the primary way of internet access. In fact, the mobile phone segment study is not a novelty in marketing, since the surveys are arranged from the moment smartphones have become a mass...
It is stated that the global phone market growth has decreased over the last two years. This is explained by the fact that the markets are highly penetrated, and the growth for the account of new customers can not compensate the growth decrease. Nevertheless, the smartphone segment of mobile gadgets tends to grow, and the aim of the current research is to evaluate and analyze the customers’ demands and needs in smartphones. Therefore, the current research is focused on the matters of studying the smartphone segment, and the key research effort is associated with studying the preferences of the audience. The data collection process involved filling out the questionnaire only, while data analysis required using additional sources for the proper interpretation of the primary data analysis. Proper analysis required marketing, economic, and industry data as a basis of the questionnaire analysis. Hence, the research was based on the actual researches, theories and patterns, and the outcomes of the qualitative research analysis will not be randomized as in case of pure studies.
Considering the necessity to analyze the mass of statistical data, the research involved quantitative approaches as well. These are based on the SSPS data analysis, however, the number of respondents is not sufficient for proper statistic evaluation.
This paper approves that the individuality of the customers is not considered in the research, however, some information was collected through personal communication. ...Show more


This paper talks that smartphone industry may be regarded as a specific one. This statement can be explained by the fact that smartphone is not a single function instrument, and the target audience is often divided into several groups that value different features in smartphones. …
Author : oshields
Smartphone essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the lab report on your topic
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Managing change: Nokia case
The researcher states that Nokia was remarked as the only one to be left out in the league though its plans to introduce phones with Windows software shortly but the other competitors had already taken advantage of this situation by introducing Windows-based phones.
10 pages (2500 words) Lab Report
They aim to capture broad market and improve their revenue. The company targets to achieve this within three months once the execution of the plan begins. This company has planned to start its activities by early July 2013 and end by October 2013. Setting activities at the right time will enable MidlandsPhones to get into the market before their rivals (Ireland, Liu and Yu-Chih, 2008).
8 pages (2000 words) Essay
Nokia Smart Smartphone
According to the paper scholars have had a heated debate on the exact definition of design thinking because others scholars supported the fact that design thinking was what the designers did while other scholars found no concrete reason to differentiate design from design thinking. Design thinking has multiple benefits to organizations because it greatly promotes innovative measures and progress. This is the case because design thinking helps an organization to think in radical ways that enhance the despondence towards unexpected challenges of thinking and doing differently.
7 pages (1750 words) Essay
Competition in Smartphone Markets
The author states that another characteristic showing that the smartphones fall into the monopolistic competition category is the use of brand name by each company to name the product. According to the author, monopolistic competition is favoured by the strict laws governing the brand names of the products.
6 pages (1500 words) Essay
Apples iPhone Smartphone
After personal computers and laptops, Apple saw the need for carrying music in a handy device and went in for iPods. This revolutionized the way music was downloaded and enjoyed. Next in the line of revolutionary introductions was the iPhone: a beauty to hold and a pleasure to work with.
4 pages (1000 words) Research Paper
mobile that have increased accessibility, portability and their data carrying capacity thereby making them efficient tools for adoption in education. Some recent technological advancement has led to the invention of PDA technology, Smart phone technology and Personal Media
3 pages (750 words) Essay
Sustainable industry analysis
The company was the first manufacturer of electric cars during the early decades of the 20th century. Though operations for the company ceased as a result of stock market crash in 1930s, the production of the Detroit electric brand was revived in
3 pages (750 words) Lab Report
Global Smartphone Industry
In order to reply these questions, such tool as Porter’s five forces will be used in order to identify the main industry drivers and competitors for Nokia. The strengths and opportunities will be highlighted to summarize the key competitive
14 pages (3500 words) Essay
Tell u later
Even though windows phones has potential future prospects but currently the market share is only 3% whereas the market share of Android is 80%. The global political framework has put significant effect
18 pages (4500 words) Lab Report
Mobile Devices & Applications
ncertainties and concerns on designers and enterprises regarding the integration between mobile technologies and the existing IT environment including the infrastructure and applications. Preliminary investigations reveal that emerging technologies tend to exhibit unique
7 pages (1750 words) Lab Report
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Let us find you another Lab Report on topic Smartphone for FREE!
Contact us:
Contact Us Now
  • About StudentShare

  • Testimonials

  • FAQ

  • Blog

  • Free Essays
  • New Essays
  • Essays

  • The Newest Essay Topics
Join us:
Contact Us