Consumer Behaviour - Essay Example

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Consumer Behaviour

It specifically aims at integrating both theoretical and practical approaches to render a holistic understanding of the probable impacts. The paper in this connection aims to focus on a consumer branded company like Dulux. Marketing mix elements of the company would be studied along different parameters related to product, brand, advertising among others top reflect their impacts upon the buying behaviour of the consumers in the global paint market. Marketing Mix Stimuli of Dulux Concept of Marketing Mix Stimuli Marketing Mix of any Consumer Brand is generally constituted of parameters like Product, Price, Place and Promotion. Each of the different elements related to the Marketing Mix create a different stimulus on the consumer pattern and behaviour. ...Show more

Summary

Consumer Behaviour Contents Contents 2 Introduction 4 Marketing Mix Stimuli of Dulux 4 Concept of Marketing Mix Stimuli 4 The Case of Dulux 5 Products 5 Brands 6 Advertisements 6 Packaging 6 Point-of-Purchase Display 7 Impact of Marketing Mix Stimuli of Dulux on Consumer Cognitive Responses 8 Conceptual Understanding of Cognitive Response 8 Models of Cognitive Response Behaviour 9 The Case of Dulux 10 Conceptual Understanding of Affective Response 11 Models of Affective Response Behaviour 11 The Case of Dulux 12 Impact of Marketing Mix Stimuli of Dulux on Consumer Behavioural Responses 14 Conceptual Understanding of Behavioural Response 14 The Process of Instrumental Conditioning in shaping C…
Author : ywalter
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