The paper will analyse the success of iPhone in the smartphone industry and the customer perception about iPhone to gain a deeper understanding about the strategy followed by Apple to exceed the expectations of its customers and make them loyal to the brand. …
iPhone is the pioneer smartphone that enhanced the mobile phone users’ experiences with its touchpad feature. iPhone has significantly impacted the market share of all leading mobile phones worldwide and has been successful in developing a loyal customer base (Keller, 120). Hence, the paper will analyse the success of iPhone in the smartphone industry and the customer perception about iPhone to gain a deeper understanding about the strategy followed by Apple to exceed the expectations of its customers and make them loyal to the brand. Research objectives Since the foremost goal of the research is to determine the customer perception about Apple’s iPhone, the main research objectives that are addressed in this paper are as follows: 1. To determine the best features of iPhone 2. To identify the customer loyalty level with iPhone 3. To analyse the factors that created a distinctive image of iPhone in the market Importance of the study With the help of the study, an understanding about the elements that form the customer perception about a brand will be identified. This research will allow the evaluation of various factors that have been the source of Apple’s success. When the marketing strategies of top-ranked brands are studied, it assists in analysing the key constituents that are taken into account to create the desired brand image and the steps taken to retain the customer’s attention. By studying the customer perception about iPhone, the research provided details about interesting facts that the company focuses on exceeding the satisfaction level of its prestigious customers. Limitations of the study As there were time and resource...
This report stresses that iPhone is considered to be the best brand in the smartphone industry as it has been providing an exceptional experience to the users. With each new breakthrough invention, Apple continues to enhance the customer expectation level; it has definitely an excellent perceived quality which is evident from the growth in number of customers every year. The phone developers have done a marvellous job by creating the smartphones in a simple and easy to use form. However, the company should try to attract the people of old generation by offering them attractive packages. Apple should try to grab their attention by informing them the positive sides of using the smartphone.
This paper makes a conclusion that the customer perception about iPhone is strong and positive and they have trust in the brand that they will be offered only genuine and fine quality products which will ensure that they get value for their money for a long period. As the quality of iPhone is durable, there are fewer chances that the customers face any problem when using it; in case of any issue, they can easily contact the company’s representative who will resolve the matter as soon as possible. Providing customers the after sales services also impacts the brand image of the product in a positive way. Such value added features increases the chances of customers for making repeat purchases when they plan to buy a similar product in future. ...
Cite this document
(“Conducting a Market Essay Example | Topics and Well Written Essays - 4750 words”, n.d.)
Retrieved from https://studentshare.net/marketing/13141-conducting-a-market
(Conducting a Market Essay Example | Topics and Well Written Essays - 4750 Words)
“Conducting a Market Essay Example | Topics and Well Written Essays - 4750 Words”, n.d. https://studentshare.net/marketing/13141-conducting-a-market.
The first and the foremost task in staring a new venture is to the generate business idea. The idea must be innovative, realistic, viable, and feasible in every ways. The person responsible for creating ideas is known as innovators but who created new ideas and commercialize it for social benefits is known as entrepreneurs.
the managing director of Balmas Institute (BI) and it highlights the type of market research that will have to be undertaken when considering entry into new overseas markets. This report is structured in the following sections: 1. Research Objectives These provide the basic direction to the research and guide how the research is to be conducted and data collected and analysed.
However in that the Adapted Etic Approach also operates based on a basic premise that the theoretical constructs or approaches that would be framed would focus universality in regards to the cultural and geographical variations. The Adapted Etic Approach flows from the region or area where the research pertaining to the study gained its inception from such that it reflects increasing dominance over the study extended to other regions or cultures.
Advantages and Disadvantages of Conducting Business Offshore.
Offshore company relates to the incorporation of a company overseas, and it is utilized in a way that investors are able to avoid tax laws imposed to business in their home countries. Moreover, the offshore are legal in any if they are set for the right purpose regarding the business in which they are involved.
Marketing Research according to Mr.G.C.Beri is “The study of elements which can influence a business situation and provides direction and better administration of projects, processes, personnel and finances”.
According to the author of the essay, e-business has various of benefits. Reportedly, it provides timely and accurate information - offers existing and potential customers and suppliers easier access to product/service information. Besides, it allows more effective management of existing and potential customers and suppliers within a single system of reduced complexity.
ge in human needs, the expectation of the consumers have also witnessed paradigm shifts which makes it essential to conduct a research on the probable areas of improvisation.
Conducting a market research is the best way of analyzing these requirements. This report analyzes the
Notably, research strategies also play a great role in acquisition of information. Using non-viable channels to collect data may not bring the desired results yet time and money have been invested. Businesspersons should ensure that proper planning and analysis of
The company constitutes of a single manufacturing plant located in Spain, where all products are manufactured (McAfee, Dessain, & Sjöman, 2007). Using centralized manufacturing, the company has maintained standards within the global arena as
s as they train their employees, including on the job training, induction, external training in professional institutions, and through seminar classes.
Training is crucial in any organization, in improving the quality of employees in an organization. Training helps new
4 Pages(1000 words)Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Essay on topic Conducting a Market for FREE!