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Big Data Executive Briefs - Assignment Example

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Masters
Author : merlinmohr
Assignment
Marketing
Pages 13 (3263 words)

Summary

Big Data Executive Briefs Table of Contents Executive Summary 3 Executive Briefing 5 Context 5 World View 6 Q&A 6 Company View 8 Q&A 8 Partner’s View 10 Customers 10 Q&A 10 Suppliers 11 Q&A 11 Strategic Alliance Partner 12 Q&A 12 Financial Community 12 Change 12 The Ask 13 Call to Action 13 Details 14 Q&A 14 References 16 Executive Summary The world of today has become a highly competitive environment…

Extract of sample
Big Data Executive Briefs

However, it can be said that the lifeline of business organizations all over the world is to cater to demand of the consumers and customers, and hence the customers become the life line of the organizations and businesses. With the increase in competition in the market place, the companies are finding it tough to gain competitive advantage over their rivals, who are targeting the same group of consumers with similar product offerings. The application of Big Data technology helps the companies in a major way in the process of accumulating and analyzing large amounts of data in real time scenario by building various kinds of predictive models that helps the companies to understand the trends and patterns of the multiple variables that might affect the prospects of the business. Talking about this particular company, it has been assumed that the company has mainly product based offerings in its portfolio. ...
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