Methodology plays an important part in making a research successful. In case of selection of an inappropriate methodology, there can be hazardous results for the student as the whole research can end in nothing at all…
The methodology that I have opted for this research is qualitative methodology, as I will involve the available literature for answering the question of my research that is “Is Facebook marketing effective?”. Qualitative methodology involves literature review in which, the reviewer can make use of available information to analyze his topic and find answers to questions raised in a study. Literature review is quite beneficial as the student gets a chance to collect useful information pertaining a topic of his own interest and can reuse this information for finding solution to the problems in his study. For this study, literature review is much more suitable. Internet is an attractive medium for different kinds of businesses operative in today’s world. A rapid increase can be seen in e-commerce and internet marketing activities all over the globe. People of all ages show interest in the usage of this network as they can connect with the whole world. Social networking websites can be categorised as the most likable platform for all the users of internet. Among many other social networking websites, Facebook is one. Businesses and e-businesses all over the world give significance to Facebook as a social networking site suitable for advertising purposes. A large number of internet users make use of Facebook for their routine communication with their mates and the interest of businesses and e-businesses in Facebook point towards the fact that market is aware of the importance of Facebook to reach its customers. Marketing or advertising on Facebook is quite essential in today’s scenario when the businesses can find a large number of potential customers there (Arntz, 2009). While using Facebook, we can notice a number of advertisements on the site, which advertise different categories of services and products. We can find banner ads, side bar ads, separate advertising pages, Facebook profiles of companies and so on and all these category of marketing comes under the category of eMarketing. According to Liptak (2009), these ads usually take the users of Facebook on their clicking the ad to the descriptive page of the advertisement showing contact description and other important data about the advertised product or service. Not only the ads take the users to the internal pages of Facebook but to other websites keeping descriptive information about company, products and services. E-commerce websites, content based websites and other websites delivering information display various banner ads and side bar ads for the promotion of products and services of companies whether they are online firms or offline firms as these are the most common categories of internet advertising. According to Ducoffe (1996), e-commerce websites can be described as websites that can be seen on internet for international customers, they are designed for broad range of customers and people can access them for the provision of services and products. The e-commerce websites provide the ordered or purchased products and services at the homes of consumers. Therefore, it can be said that for e-commerce websites, which are themselves based on internet processing, can make use of internet advertisements for their business promotion. Ducoffe (1996) explains that e-commerce websites have eased the process of shopping. These websites not only bring to light their marketing campaigns on their own websites but also on other websites. Content-based websites also display various categories of internet ads in the form of banner ads and side bar ads. These websites are designed for information deliverance purposes and are able to ...
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Gov 2.0 is not just about Government agencies using Web 2.0 technology as the name might be suggesting. Hence, we can say that Gov 2.0 is not primarily about social networking or use of technology. It is representative of a shift in paradigm of administration towards a more communicative, cooperative form of management in which information is open and shared along with a sense of mutual respect and acknowledgement.
Facebook was developed by Mark Zuckerberg, and it is the most popular social network today. This website has over one billion active users as of September 2012. Although Facebook actually intended to improve social relations and connectivity in a cost effective and convenient way, today this website has turned to be a new style of online branding.
Marketing is an important business strategy that involves creating awareness of a certain product or institution. There are various methods to market a product, which include billboards, television and radio broadcasts, internet, road shows, newspapers and magazines among others.
Social media marketing refers to the concept of gaining traffic and attention through launching and running promotional campaigns, through identifying and engaging with influencers and interested parties through social media.
The current global marketing trend is that; most of the companies are focusing on digital platforms as their main marketing tools, as opposed to the use of print and mass media, which was highly used in the past as the channel of marketing. The focus of marketing has shifted from viewing social media as a trendy fad that is passing, to seeing it as an important marketing tool that any business seeking to succeed must apply (Bosari, n.p.).
ing service was established on the 4th of January, 2004 by Mark Zuckerberg together with his roommates and some of the student she schooled with at the Harvard University. The membership of the web page was originally restricted to Harvard Learners but it was later extended to
ing to their customers as well as a link to the website that individual customers as well as prospective customers can find more about their products and order online. Unlike their new facebook account, Pizza Hut twitter account was created back in December 2007 and consists of
Facebook was its first attempt at marketing its products to people outside her own small social network of family and friends who have been her constant customers. This study provides the information on how the business’ sales increased through the use of Facebook
20 Pages(5000 words)Research Paper
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