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Tata International Marketing Analysis - Essay Example
Pages 10 (2510 words)
Tata International Marketing Analysis [Instructor Name] Tata International Marketing Analysis Introduction As studies show, the majority of growth in the car manufacturing industry and automobiles is likely to take place in the emerging world markets, like China, Japan, India or Eastern Europe…
In developing countries like China, India, and Brazil the demand is a great demand for small cars, where the reason is that the majority of the population belongs to the mid-class and prefer small cars rather than highly expensive luxury cars (Enderwick, 2012). Similarly, the rise of oil imports in the developed countries like US has lead to higher demand for fuel efficient cars. This has somehow promoted small car models, which are highly fuel efficient and cost effective (Enderwick, 2012). This study will give a detailed analysis of Tata Motors Company in order to understand how much enterprise is successful in its ultra-low cost car brand “Tata Nano” (McLoughlin & Aaker, 2010). The analysis will evaluate Tata Nano’s international marketing strategy with respect to the global market segments. The learning objectives in the study are to understand the position of Tata Nano market and to know how Tata Motors is compelling with its International marketing strategies (Kotler, 2009, pp.46). Background to Tata Motors Tata Motors is one of the major car manufacturing companies of Tata Group, the most recognized group in the Indian conglomerate market. ...
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