Tata International Marketing Analysis - Essay Example

Extract of sample
Tata International Marketing Analysis

In developing countries like China, India, and Brazil the demand is a great demand for small cars, where the reason is that the majority of the population belongs to the mid-class and prefer small cars rather than highly expensive luxury cars (Enderwick, 2012). Similarly, the rise of oil imports in the developed countries like US has lead to higher demand for fuel efficient cars. This has somehow promoted small car models, which are highly fuel efficient and cost effective (Enderwick, 2012). This study will give a detailed analysis of Tata Motors Company in order to understand how much enterprise is successful in its ultra-low cost car brand “Tata Nano” (McLoughlin & Aaker, 2010). The analysis will evaluate Tata Nano’s international marketing strategy with respect to the global market segments. The learning objectives in the study are to understand the position of Tata Nano market and to know how Tata Motors is compelling with its International marketing strategies (Kotler, 2009, pp.46). Background to Tata Motors Tata Motors is one of the major car manufacturing companies of Tata Group, the most recognized group in the Indian conglomerate market. ...
Download paper

Summary

Tata International Marketing Analysis [Instructor Name] Tata International Marketing Analysis Introduction As studies show, the majority of growth in the car manufacturing industry and automobiles is likely to take place in the emerging world markets, like China, Japan, India or Eastern Europe…
Author : xgislason
Download 2

Related Essays

Tata Motors
Tata Motors had conducted a series of acquisitions. In the year 2004, it had taken over Daewoo Commercial Vehicles which is one of the leading truck companies of South Korea. In 2005, it purchased 21% share of Hispano Carrocera, a bus maker corporation of Spain. In the year 2006, Tata Motors was involved in a joint business partnership with Marcopolo, a body making company of buses and coaches of Brazil. In the same year, Tata Motors had made mutual venture with a Thailand manufacturing company to produce and enter the market of pickup cars. In the year 2008, Tata Motors had purchased two...
13 pages (3263 words) Essay
International Marketing
This essay discusses that successful saturated penetration of a brand in the domestic market always motivates the brand to look forward to the international market. Current picture of global market shows two types of international expansion of successful domestic brands of any country in the World. Marketers from developed countries are looking forward to the emerging markets like India, China, South Korea, South Africa etc and seeking opportunities to expand their business operation there. Brands from emerging markets are trying to step forward to the developed countries like USA, Japan etc...
10 pages (2510 words) Essay
Case Analysis of Tata Motors
It was a very conscious effort considering the situation of global car market and the company’s competitive advantages. Nano has been marketed as the “World’s Cheapest Car” and the company has adopted a very unique development and business model for this special child of it. One of the most important advantages that the company enjoys is that it has more than enough knowledge about its home market i.e. India, its competitors and its suppliers. Tata Motors and its chairman Ratan Tata want Nano to create same magic that Mini did in Britain and Beetle did in Germany. Furthermore, the...
10 pages (2510 words) Essay
Case study of Tata Cross Culture analysis
Since being advertised in strongly positive terms as cheapest car of the world, it has been the idle gossip around the world (Stokes, Wilson, & Mador, 2010). Significant people of large organisations have been driving in by numbers only to take a look at the most outstanding work of creative engineering in the shape of “Tata Nano.” Nano is a new form of cars of this century which represents a philosophy of an investor who deliberately decided to go against the prevailing wisdom of other investors of lighter, smaller, cheaper and signify a new age in cheap private transportation and with a...
10 pages (2510 words) Essay
Case study of Tata cross culture marketing analysis
In India, over 11 million vehicles are manufactured annually and exports reach about 1.5 million units each year. The big chunk of the automobile industry is two wheelers with a market share of over 75% (Imagin, 2011). In this respect, Ratan Tata decided to manufacture a car at a price of motorbike so people can get around with convenience and achieve major milestone in the Indian and global automobile industry. Several engineering changes were made in order to keep the cost of car model below $ 2500. At the beginning, the manufacturing process was carried out in Sigur and then moved to Sanand...
10 pages (2510 words) Essay
Situational Analysis of International Marketing Environment
Marks and Spencer is one of most established players in the retail industry with a large array of products ranging from food to apparels (Marks and Spencer, 2011). The company was established in the year 1884 by Michael Marks and since then has grown rapidly to about 600 stores in UK alone employing about 75000 individuals across the globe in diverse markets (Marks and Spencer-a, 2011). However the aspect of international expansion must be handled with caution as one of the most important mistakes made by multinational firms involves undermining the aspect of local sentiments and beliefs that...
7 pages (1757 words) Essay
Tata Motors Company Analysis
The competitive advantage of the firm includes the implementation of a world class CRM solution, and dealer management (DMS) used across 2,500 numbers of channel partners. Additionally, the supplier self-service initiatives along with the design collaboration solutions have been expanded to additional number of 550 vendors in the year 2011. At the organizational level the company has successfully implemented the third party logistics. The logistics has been immensely successful in bringing down transportation costs and time and efficiency of delivery of consignments. The control over the...
3 pages (753 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!