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Exploring the changes in the consumer behavior of female consumers in regard to online shopping of cosmetics - Essay Example

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Masters
Essay
Marketing
Pages 20 (5020 words)

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“Exploring the changes in the consumer behaviour of female consumers in regard to online shopping of cosmetics” Table of Contents 1. INTRODUCTION 3 1.1 Research Overview and Background: 3 1.2. Research Aim and Objectives: 5 1.3. Research Questions: 5 2…

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Exploring the changes in the consumer behavior of female consumers in regard to online shopping of cosmetics

Questionnaire Analysis: 12 27 3.2. Interview Analysis: 28 4. CONCLUSION AND RECOMMENDATIONS 30 4.1. Conclusion: 30 4.2. Limitations and Problems: 30 4.3. Recommendations: 30 List of References 32 appendix a 35 appendix b 37 1. INTRODUCTION 1.1 Research Overview and Background: Consumer buying behaviour could be defined as an action that an individual takes in purchasing and using goods and services (Hawkins and Mothersbaugh, 2009). Consumer buying behaviour could be best defined as “the process by which individual select, purchase, use, dispose of goods and services to satisfy their needs and wants” (Neal, Quester, and Hawkins, 2004). These purchasing decisions are the most complex to understand as consumer’s attitude and behaviour varies from person to person and purchase decisions are based on these factors. Each individual has a unique buying behaviour that sets him/her apart from others. This means that some people prefer to buy instantly to satisfy their needs. Some needs time to make purchase. Some people are fun-loving due to which they prefer traditional ways. Some consider time as money and are more focused on saving their time due to which they prefer online shopping. Some individual are easily influenced by others. Some influence others. This shows that consumer behaviour radically differs from person to person. The behaviour of consumers depends on motivation, learning, beliefs and attitudes. ...
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