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Marketing strategy (bringing StarBuck to Trinidad and Tobago) - Research Paper Example
Author : nmuller
Pages 11 (2761 words)
Marketing Strategy for Starbucks in Trinidad and Tobago NAME: AFFILIATION: UNIVERSITY: Executive Summary Starbucks is the top-ranked specialty coffee shop that has received huge appreciation from its target market. It has the aim of providing high quality beverage products especially coffee at premium prices along with a rich experience that will enhance the customer’s experience in the outlets…
Starbucks has successfully created its position as the best place for socializing other than office and home. The only way to enter the new markets is to implement the same global marketing strategy that it has been following for each of its expansion plan. Hence, it should slowly enter the markets of Trinidad and Tobago so that the customers in the region accept the concept of specialty coffee shops and enjoy the amazing ambiance of the outlet. ...
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