Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have. LCD-TV’s, Samsung phones, picture tubes, Samsung cameras, Samsung printers and any other products if high-tech have become popular due to the high quality. Samsung became world’s best through venturing to the industry of the LCD in 1993. Its excellent quality control method is what has made it successful in the provision of the best quality products in the whole world. It has maintained the world’s best status of the provider of technology. Its workforce which is highly qualified strive for the best in their fields respectively which makes the whole company a success. Through this effort the company has been able to create the Galaxy S3which is a very high tech phone (Mitchell, 2012). The challenge The Samsung Galaxy S3 contains a multi-touch feature, a slate-format which runs with the Android operating system is developed, marketed and designed by Samsung Electronics. It uses a personal intelligent assistant which is the S voice, it has an increased storage, a wireless option of charging and an eye-tracking feature. It was unveiled in London on 3rd May 2012, following a development phase of eighteen months. The device was released in 28 Middle Eastern and European countries in May before being released progressively in other markets in June. Prior to the release, 100 global carriers placed 9 million pre-orders and it was released in about 150 countries by around 300 carriers by the end of the month of July (Mitchell, 2012). During its release, the first 100 days the companies sold above 20 million units and since then Samsung has sold devices totaling to above 30 million. Samsung’s strategic goals of increasing revenues by 2010 and being ranked the top most company in provision of quality and quantity saw their dream come true when the Galaxy S3 hit the market as the iPhone killer. There was a shortage extensively in the United States due to the large demand which led to a manufacturing problem of the version of the blue version. It was ranked as the No.1 and also won the European Sound and Imaging Association award, Samsung’s operating profit was boosted by this in 2012 second quarter. Situation Analysis Company Analysis Samsung Company has set to achieve many goals by the year 2012. It has aspired to be in the top three companies that deal with electronics worldwide in quality and quantity. It plans to double its sales revenue and achieve US dollars 61 billion with fabrication plants domestically totaling to 24. It aims at becoming the leader in producing a mobile phone that is all-in-one in the sector of Information Technology (Cohen, 1995). Samsung aims at reaching a sales of US dollars 30 billion in the sale of Liquid Crystal Display televisions (LCD). It intends to be leading the business of Digital Media by expanding its world of digital consumer by achieving a sales of US dollars 30 billion. Samsung has a major strength in its well-established equity in its brand, which
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Executive summary Samsung Company is one of the largest providers of technology in the world. The company started as trading company that was exporting different products to Beijing, China from South Korea. The company has grown to a multinational corporation it is today…
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