Executive summary for Suamsung

Executive summary for Suamsung Research Paper example
Undergraduate
Research Paper
Marketing
Pages 12 (3012 words)
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Executive summary Samsung Company is one of the largest providers of technology in the world. The company started as trading company that was exporting different products to Beijing, China from South Korea. The company has grown to a multinational corporation it is today…

Introduction

Samsung’s success as a provider of technology has continued to grow with the merge of Samsung Telecommunications and Semiconductors. The merge paved way and Samsung grew stronger to the international market by manufacturing products which were high-tech and are used by almost every household today. Samsung kept on growing through business plan restructuring so as to accommodate the global market and moving beyond boundaries. Through accommodation of a new management has seen to be great move the company made since its products have made it to the top list of what a house hold should have. LCD-TV’s, Samsung phones, picture tubes, Samsung cameras, Samsung printers and any other products if high-tech have become popular due to the high quality. Samsung became world’s best through venturing to the industry of the LCD in 1993. Its excellent quality control method is what has made it successful in the provision of the best quality products in the whole world. It has maintained the world’s best status of the provider of technology. Its workforce which is highly qualified strive for the best in their fields respectively which makes the whole company a success. Through this effort the company has been able to create the Galaxy S3which is a very high tech phone (Mitchell, 2012). ...
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