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Marketing research insurance program - Essay Example
The primary purpose of this assignment is to highlight the importance and relevance of an effective and well planned research. Insurance has emerged as one of the highly preferred safety instrument offering wide arrays of benefits and advantages to people with different needs and requirements…
The research aims at assessing the potential of proposed insurance program by garnering data from the target audience. The research approach and data collection methods would further highlight the research objective. Primary research method has been favored to achieve the objective of the research as it would offer current information and understanding.
The research is based on offering a new and innovative insurance program to elder people who find it difficult to manage their finances and time. As per the current Elder Shield plan, insured people would get $300 per month for a maximum period of 5 years and $400 for a maximum period of 6 years. The new insurance program would offer the same benefits along with wide arrays of physical and mental activities that would offer great results in the short as well as in the long run. Moreover, for each referral, there would be certain rewards and awards that would further motivate and influence people to insure their life and health along with spreading the message in a positive manner. There is no denying that elder people are more prone to injuries and health issues and thus this insurance plan would try to help them regain their health through physical and mental activities. This can also be considered as a noble cause by taking care of the elder people along with making their life exciting and problem free. ...