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Product-Service Marketing and the Differentiation of Goals - Essay Example
Author : raleighschneide
Pages 11 (2761 words)
Product-service differentiation and competitive service marketing – in regard to a generalized target high school at the request of a (hypothetical) school’s principal, these two factors will be discussed in this brief paper…
According to most accounts in the literature there is no such thing as a pure good or a pure service. Physical goods may be as objects, material devices, or things, whereas services are defined as efforts or performances relative to a consumer’s stated needs. In these definitions, the obvious factors that differentiate goods from services are delineated. Goods are tangible and substantial. Services are intangible and immaterial. It should be noticed in this construction that goods are best defined positively by what they are materially, while services are defined by what they are not, by their ephemeral and impermanent nature. Too much can be made of this distinction. However, it does point to a central tendency within the marketing, sale, and maintenance of services that is critical to acknowledge. Marketing of services revolves largely around relationships and the variables that are attached to them, such as trust, ethics, and mutual benefit, while goods revolve around the delivery of a specific material object.
Of course, because there is no such thing as a pure good or service, the lines of distinction between the two concepts may be easy to blur. This is especially true in the modern marketplace in which a service economy often presents services as the primary fact of exchange. An example may shed light that will serve to differentiate the nature of the difference between goods and services. ...