Harley Davidson Strategic Analysis

Harley Davidson Strategic Analysis  Essay example
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Marketing
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Topic: HARLEY DAVIDSON STRATEGIC ANALYSIS (Student Name) (Instructor’s Name) (Course Name) 14th December 2012 Question 2 Political factors Harley Davidson Motorcycles Company is a US based firm that deals with production and sales of motorcycles in addition to dealing with financial services…

Introduction

To comply with the US company law, Harley Davidson has adopted various trademarks and logo such as H-D, Harley, the motorClothes, V-Rod and Harley Owners Group among others. Economic factors Despite the recent economic downturn that affected local and international companies, Harley registered remarkable sales and growth of its stock prices an aspect that created a strong trust from the shareholders. According to Harley Ziemer, the company has put in place effective monetary strategies thus making it to be recession-resistant and not recession proof. Social factors One of the notable social factors that Harley Davidson has adopted is the safety of its brands. To curb the high number of accidents that caused high rate of deaths in 2000, the company initiated Rider’s Edge, an instruction program that was spearheaded by the dealers. In this way, riders were trained on how to use the company motorcycles to reduce the number of accidents on the highways. Technological factors To meet the high demand of its products, Harley Davidson emulates innovation through intensive research and development. For example, the establishment of 43,000 square feet Buell research and development facility has made the company to increase its production significantly. In the same way, the company has continued to allocate significant funds to cater for research. ...
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