We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

How does Starbuck or IKEA create the customer experience in their marketing - Essay Example

Comments (0) Cite this document
This research is being carried out to evaluate and present how IKEA creates customer experience through their marketing efforts. It will look at this issue in collaboration with important factors such as the marketing mix, brand image, CSR, and CRM…
Download paper
How does Starbuck or IKEA create the customer experience in their marketing
Read TextPreview

Extract of sample
How does Starbuck or IKEA create the customer experience in their marketing

It is evidently clear from the discussion that customer experience is generated when the customer engages in “contact” with the company. This contact can be generated “directly”, that is through purchase of product/service, use of product/service and after sales service provided by the company. Contact can also be created “indirectly” where customer experience is created through means such as advertisement, promotion, reviews and recommendations. The internet is becoming an important tool in forming an indirect contact between the company and its customers and hence in creating customer experience in this modern business landscape. A flourishing customer experience can be created by entrenching all the company’s products with the company’s core value proposition. Another important nugget is that the expectations of the customer are shaped in part by the type of experience they’ve had with the company recently. So if they had a good experience, they will expect more out of the company and its product offerings. IKEA goes out of the way to create customer experience for its customers. Its website is welcoming and easy to navigate. It guides the customer through the whole process of coming to IKEA and making a purchase from the store. Things like “make a list before you leave home” and “make yourselves at home” serve to engage the customer in a warm and trusting relationship. Further, IKEA has an in-store restaurant in case customers get hungry. They also have a play area for kids where parents can leave them under supervision and shop at the store in peace. These little things may not seem much, but added up they add immense positive value to the store’s customer experience. They also offer very competitive prices for their products and make the whole process easier for the customers by allowing them to pay through several different modes; any of which is more convenient to the customer. Recently, IKEA has also launched an application for its catalogue to increase customer experience. The company has picked up on the changing trends and increasing reliance on and usage of cell phones and thus has launched a mobile app which will enable customers to “browse IKEA’s product range, check product information and stock availability”. Furthermore, what really makes IKEA great is it’s in-depth and accurate understanding of its customers. The store already incorporates everything the customer might need and keeps updating according to customer needs frequently. According to Berry et al., an important part of customer value is the emotional aspect of it. Although functionality is also important, emotions need to be managed with increased thoroughness to reap continuous benefits and form valuable and lasting relationships with the customer. But this effort will have to be thoroughly implied throughout the organization in order to show results; simply “tweaking” and putting in “isolated pockets” will not have the desired positive effects and result in a failed attempt to gain advantage of fruitful customer relations. In this aspect, IKEA puts forward one of its best moves as being a child friendly store. ... Read More
Cite this document
  • APA
  • MLA
(“How does Starbuck or IKEA create the customer experience in their Essay”, n.d.)
Retrieved from https://studentshare.net/marketing/14070-how-does-starbuck-or-ikea-create-the-customer
(How Does Starbuck or IKEA Create the Customer Experience in Their Essay)
“How Does Starbuck or IKEA Create the Customer Experience in Their Essay”, n.d. https://studentshare.net/marketing/14070-how-does-starbuck-or-ikea-create-the-customer.
  • Cited: 0 times
Comments (0)
Click to create a comment
How Does Relationship Marketing Affect Customer Retention in Banking

This essay discussed the requirement of retaining customers in case of the banking industry and the ways which the banks plan out for retaining these customers. In order to show the readers the implications of the literature review, the author has started a discussion, so as to streamline the purpose of the research study and the literature review.

28 Pages(7000 words)Essay
How Does Science Create Video Game

According to the study, individuals who frequently play action video games often outperform non-gamers on measures of cognition and perception. The possibility that video game creation and training conveys broadly to other aspects of cognition is exciting in the sense that training on one task rarely improves routine on others.

3 Pages(750 words)Research Paper
Marketing report with customer experience
The main reason for visiting the bank was to investigate or to be informed on the status of my bank account and the relevant measures to take or initiate to improve my account security. It is worth noting that the customer care provider that I approached received me in a friendly way and provided me with all the necessary information I needed in a friendly and welcoming manner.
6 Pages(1500 words)Essay
Marketing Debate: Does marketing create or satisfy needs
However, there has been a heated debate about the real function and essence of marketing in the global society. Critics have argued that marketing goes beyond satisfying to "creating" consumer needs. This paper will take a position in this marketing debate by looking at the different arguments put forward by these opposing views.
2 Pages(500 words)Essay
How does your research into Customer Relationship Marketing confirm or contradict this statement
The main conflict is the market and customer relationships. There are three aspects that are considered towards sales and marketing: the nature of the market to determine the target market and segment; the buying behaviour of the market like consumption, consistency and more; and, the marketing practices ethical marketing practices, rules for strategies and standards.
5 Pages(1250 words)Essay
How the marketing mix is used to create superior customer experience
To conduct the study requires collection of data, information, which then has to be analyzed before any inference can be drawn. This is necessary as it helps to
14 Pages(3500 words)Essay
Customer Experience
It gets more important for a banking institution to equip itself with the information and recourses that enable rapid response and reaction against unfavorable customer experience in such an industry. Opening
12 Pages(3000 words)Essay
How does college experience affect future experiences
as learning from professors having a wide range of expertise, lays the foundation for various attribute in ones future life such as leadership, managerial as well as socializing skills(Raby & Valeau,2009). The community of individuals in a college means that students are most
1 Pages(250 words)Essay
Customer experience
The shop has a high number of attendants. As a result, the customers will feel comfortable because they will not have to wait for long before being served. The music is cool therefore; the customers will not feel disturbed
1 Pages(250 words)Essay
Customer Experience

The author states that factors that influence customer expectations are the personal needs of a customer which can be physical, social, psychological, functional needs and secondly the lasting service intensifiers which means the individual is subjected to high awareness to the service or a product which leads to high expectation.

20 Pages(5000 words)Assignment
Let us find you another Essay on topic How does Starbuck or IKEA create the customer experience in their marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us