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For the purpose of appealing to new customers located in existing as well as new markets, the organizations are increasingly trying to concentrate on the lines of product development, market development and even diversification. 1. Environmental Appraisal analysis – UK market It has to be said that the long established and highly popular brand of motorcycles Harley Davidson is facing a slowdown in the US market, which is often recognized as its core market. The reason for the slowdown of the American brand in the domestic and home market is mainly because of the fact of aging of its targeted market segment as well as difficult scenarios in the economic scene of the region. For the purpose of attaining growth in the business in the upcoming future, the US based brand motor cycle brand is focusing on entering into new and emerging markets. Hence, as a part of its strategic move, the brand is focusing on entering the UK market. Before venturing and investing in the development of the UK market, the prospects of the market needs to be studied and analyzed properly. It can be said that for proper analysis of the foreign market of UK, an environmental scanning is very much needed. PEST analysis While analyzing the UK market, the prospects needs to be analyzed from the political, economic, social and technological point of view. It can be said that the PEST framework will be greatly influential in assessing the impact and influence of the various factors of the macroeconomic levels in the automobile market of UK (Birkholz, 2007, p. 7). Political From the political point of view, it can be said that the nation’s automobile industry suffers considerable amount of...
The Euro zone was formed in the previous decade to promote economic growth and stability through region wise cooperation of the multiple small western nations. While designing the formation of the euro zone various rules, policies and guidelines of economic and political background were outlaid to form a guiding principle for the nature, method and mode of operations for the nations represented under the Euro zone. However, with the passage of time, most of the laws were overlooked and broken by the participating nations of the Euro zone (BBC News, 2012). It has to be said that some of these nations are almost on the verge of bankruptcy and are looking forward to implementing government spending cuts as well as launching austerity measures to tackle the national crisis spread over multiple regions.
It has been realized that after the crisis of the US banking sector the year 2008, the multiple nations of the Euro zone has amassed enormous amounts of debts during the process of conduction of operations. This is playing a major catalytic role in regards to the process of restoring growth and stability within the Euro zone nations (Inman, 2013). With the entry of Cyprus in the Euro zone crisis, the macro economic crisis of the multiple western nations is far from over (Pratley, 2013). ...Show more


As a result of diffusion of global trends to various markets around the world, demands of various nature are continuously rising from the markets and consumers located in the developing and developed economies…
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UK marketing analysis
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