Analysing the organisational approach to segmentation,targeting and positioning

Analysing the organisational approach to segmentation,targeting and positioning Assignment example
Masters
Assignment
Marketing
Pages 9 (2259 words)
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Procter and Gamble also acknowledged as P&G is one of the leading packaged product providers in the world. The company operates globally and offers a variety of products under different brand names…

Introduction

Procter and Gamble also acknowledged as P&G is one of the leading packaged product providers in the world. The company operates globally and offers a variety of products under different brand names. Furthermore, in the highly dynamic business environment, marketing strategy is considered to be a crucial determinant for attaining competitive advantage and for gaining profitability with the aim of surviving at the marketplace. Thus, this paper consists of critical strategic analysis of P&G related with market segmentation, target market and positioning followed in different geographical regions.Procter and Gamble, popularly known as P&G is the one of the leading consumer packaged products company. The company’s annual sales turnover is nearly US$84 billion with annual net earnings exceeding US$10billion. It has also established a brand portfolio of about US$25 billion. Additionally, the company offers a wide range of products which include household care products, grooming products, personal healthcare products and beauty products among others (Procter & Gamble, 2012). The company operates its business in almost all the continents across the world. Evidently, it operates in 180 countries located in different continents. The company offers its products through grocery stores, membership club stores, discount stores and through merchandisers. Moreover, the company employs in excess of 110000 employees globally. ...
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