The Hershey Chocolate Company - Research Paper Example

Before Hershey’s existence, the citizens from the wealthy class were the only ones who could afford milk chocolates. Hershey’s marketing strategy entailed producing high-quality milk chocolate that were sold at a low-cost. The market for Hershey chocolate grew widely, and as a result, it called for building more factories in new areas such as New York and Philadelphia. The chocolate company became involved in developing innovative products such as “kisses chocolates”, which were introduced in the 1920s.

Additionally, over the years the company has been involved in making more innovative chocolate products, which consumers around the world have appreciated (Bozich 34). Milton S. Hershey the founder of the Hershey Company was born in the year 1857 and later died in the year 1945. He was a resident of Pennsylvania, which later came to be the location and headquarters of the chocolate company. For almost four years, he served as an apprentice to a local candy maker in Lancaster. Hershey himself faced obstacles in his quest of becoming a wealthy entrepreneur.

His first business venture that involved making candy was in Philadelphia; however, this particular business failed after 6 years. Hershey’s breakthrough in the chocolate industry came when he moved back to Lancaster and focused on developing the Lancaster Caramel Company. Hershey later became interested in the chocolate industry, although, getting the right recipe for the chocolate products turned out to be a hard task. He worked towards creating the right recipe for chocolate bars, during those times information regarding chocolate recipe were highly secretive.

Fortunately, he developed a recipe with the best formula of sugar, milk and cocoa that made the best chocolate. Ultimately, he came to form the Hershey Chocolate Company (D'Antonio 56). The cocoa beans used, by Hershey, to make chocolate comes from West Africa, particularly Cote d’Ivoire and Ghana. The Hershey Company has sister companies such as “Museum Experience”, Chocolate Lab”, “Cafe Zooka” and “Museum Shop” (D'Antonio 96). Customers know “The Hershey Company” for its chocolate products,