Comparative Analysis of Ipad and Tablet - Essay Example

TOPIC:  IPAD VS TABLET IPad provides its users best experience when in regard to the use of mobile phone devices and computers. IPad is brilliant in every aspect and the sense of the world attributed to its admirable features. The distinct factor in contrast with its competing products comprise of. Touch screen and other features including the fast processor which adds speed to the system as well as the graphics power. IPad has improved cellular compatibility making it have a more appealing proposition as compared to its competitors. This product has the best Ios application store which facilitates wider selection (Stanton's). IPad as compared to its competitors has continued to improve its products coming up with varieties. These generational have additional improvement and tweaks enabling it to being the best tablet. The existing and the prospective consumers always expect new and additional features on the IPad thus attributing to consolidated customer base and loyalty (Weinstein 62). The following are the key notable features which make IPad more distinct and better placed in the market with other competing products. Retina display IPad has a beautiful and large display thus making the user to have a better experience as compared with the display of other similar competing products (iPad). The IPad Retina display feature has remarkable resolution of 2048 by 1536 which is further enhanced by rich colour saturation and 3.1 million pixels. The pixels are a number of times more than other competing products scrambling for the same market. The IPad pixels are very close together thus enabling the viewer to be able to have a total different view of the photos, articles images and enabled record of HD video in full as well as the improved new Face Time HD camera. Improved device performance IPad have new generational products which are considered most powerful by its customers. It has a high speed delivery performance in both the CPU and its graphics performance (iPad). This makes IPad faster and more responsive compared with other competing products (Stanton's). IPad applications launch faster and they run smoothly, making it cool is the graphics-intensive games which are lifelike enhanced by the gorgeous Retina display. Also in built is the fast and improved image signal process which makes IPad camera sharper and a more clear display compared to other products. Built-in applications The IPad users find it more extraordinary in using IPad applications as compared to other products. These applications are characterized with new adventures with easy performance of many tasks. IPad has more than 275000 apps from its apps store which are beautiful and immersive which have been designed to perform various tasks. This enhances performance of the many tasks on a single device and this is impossible in other devices. With these characteristics and attributes IPad has become a notable competitive product in its market and admired by its existing and potential customers. Market Segment Description Apple Company has constantly added more features and specifications on its major product iPad in order to appeal more prospective buyers. With the above mention key important features and characteristics this product is better position for the completion in the underlying market segments (Weinstein 108). The iPad mainly targets individual customers who want to perform tasks without being dependent on the keyboards. The target market segment for Apple’s iPad is majorly businessmen and professionals who need portable, accessible and easy to operate devices for the various tasks. Another key market segment is that of the young customers comprising mainly of the students, this is attributed by the trendy and innovative features and iPad design with variety of selections (Pickton 78). It is also notable that the market segment of the older people is emerging. This diversification of the market segment resulted into iPad gaining popularity and has become widely accepted in the global markets. The Apple’s iPad has broadened its markets satisfying a large market segment thus position itself better in the competitive global markets (Stanton's). Considering the trend the ease use of the iPad is notable to appeal more the aging demographic. Attributed to this trend the preferable target market segment is the 50 and over individuals. Another reason in support to this reason is that, aging market segment has a higher discretionary spending power because they have enough savings. This market segment is increasing in size also as the leading age of the baby boomer during the 1946-1964 period most of whom they have reached the retirement age. The younger customer’s market segment has not been left out. It is notable that over 60% of the iPad users are below 17 years. Also 72% of the iPad users are in the age bracket of 18 and 54 years. The aging demographic market segment is curious into trying new devices; notable is searching for easier ways to browse the web and sending emails. Therefore ascribing from this it can be argued that this market segment is lucrative for Apples iPad. The intuitive interface and the touch screen appeals more to the aging demography that the younger customers all over the world. Unlike other competing devices the use of iPad does not require prior experience or knowledge (Pickton 105). Another reason for the selection of Apple iPad in targeting the aging population is because of the developed markets getting older giving a reason for the Apple’s iPad to penetrate into this market segment. Taking into consideration the marketing trends the iPad elderly users are their key source of growth in the present and the future. In most countries the population of the elderly people in constantly increasing and there is a greater reception to the use of the iPad. Attributing to this is the notion that for the elderly people trying new things enhances good mental health exercise. The bottom line of this is that Apple’s iPad is making a lot of progress and market consolidation with this new emerging target market segment. This is largely attributed to the intuitive design of this product (Stanton's). Overall market for iPad Ever since the launch its launch iPad has notably dominated the tablet market. iPad and tablet market has been in boom over the past years with increased annual growth every year. With the improvement on the various specifications of this product it is expected that this product will increase and expand its market share. In order for this product to be able to define its long term future, it has taken into consideration all of its industry market segments and its target markets (iPad). The notable summarized market segments are also competed with other launched products such as Kindle Fire and Asus Transformer Prime. These segments have significantly affected iPad and the tablet industry at large (Pickton 188). The two notable markets segments in the tablet industry are also considered competing options. In regard to iPad and other competing products, the segments comprises of the following. Media Tablet Market Segment This market segment comprises mainly users for any touchscreen-only tablet and it was identified and created upon the launch of the iPad by Apple. This market segment has the largest share in the tablet industry and it has become more competitive as other products are being launched (Stanton's). The customers in this market segment comprises mainly of the home users who use these products for individual browsing and media purposes. For the customers in this market segment, the key major influence on the purchasing decision making is the pricing, branding and the application base. For iPad targeting this market segment has reduced its product price. Hybrid Tablet Market Segment This segment comprises of users of a high-end tablet. This comes with additional features such as attachable keyboard dock and track pad. This segment initially created by Asus with originally Asus Transformer Prime has gained popularity and has immerged one of the competitive market segments (Stanton's). The user’s sin this market segment has found the solution of typing long emails and documents and the portability and connectivity. Taking into consideration the usage patterns, the users in this market segment include high-end home users, enterprise users and power users. The major key factors influencing the purchasing decision making in this market segment include the processing power, battery life, application base notably the high end, keyboard dock and the accessibility and portability (Weinstein 158). Taking into consideration this target market, product price and the screen size will be located at the higher end of the market (Pickton146). The launch of iPad in this market segment is considerably highly priced and essentially high end and that it lacks the addition functionality of the hybrid tablet. With these notable market segmentation trends, the iPad product needs to address all the requirements and the needs of all the users in these notable competing market segments Perceptual map for Tablets Market Segment Higher end Lower Price High price Lower end Explanation Higher end and higher price New generational iPad Macbook Air Lower-end and Lower price Nexus Tablet Upgraded Kindled Fire Conclusion Identification of the market segment is important for any product which has been launched. Apple has identified the aging demography as the key target market segment taking into account the current trends in the market. The population of this demographic group is increasing integrated with the simplicity on how this product is operated. The additional specifications on this product further positions this product better in the competitive tablet market. The two target markets in the tablet industry have a significant influence on how the products are marketed to its target customers. Therefore to compete effectively in this market, the underlying competing products should address the needs and the requirements of the target markets. Works Cited David Pickton, Rosalind Masterson. Marketing: An Introduction. Boston: SAGE, 2010. iPad. It's Brilliant.In every sense of the world. 1 January 2012. 29 November 2012 . Stanton's, Dr. All Abut Marketing. 27 January 2011. 29 November 2012 . Weinstein, Art. Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms. London: Routledge, 2008. Read More