Got a tricky question? Receive an answer from students like you! Try us!

Vodafone international strategic development - Essay Example

Only on StudentShare
Masters
Author : carrollbridget
Essay
Marketing
Pages 18 (4518 words)

Summary

Vodafone international strategic development (Name) (Institution) (Course) (Tutor) (Date)   Introduction Vodafone Group PLC was the leading cell phone service provider in the world in 2006. It had over 150 million customers worldwide in 26 different countries and employed around 67 000 people (Johannes and Ashok, 2009, P.271)…

Extract of sample
Vodafone international strategic development

The initial acquisition move of the company was a merger with AirTouch Communications Inc. of the United States in a $61 million deal. The company briefly renamed itself as Vodafone AirTouch in a gradual move towards aligning AirTouch to its global strategy (Johannes and Ashok, 2009, P.263). The company’s North American branch was integrated into a new entity branded Verizon Wireless together with Bell Atlantic’s mobile business with the company retaining 45% stake in the new venture. Verizon wireless was the largest mobile phone operator in the North American market with 36 million customers and 24% market share in 2003. The targeting of large firms is in line with literature that suggests that large scale acquisitions provide potential scale economies and are expected to outperform small scale acquisitions (Risberg, 1999, P.76). The targeting of large firms is also observed in the acquisition of Mannesmann in a deal that helped it own D2 mobile phone business, which was the private market leader in Germany. This deal made Vodafone one of the 10 largest companies in the world helping it achieve scale and scope economies (Johannes and Ashok, 2009, P.264). ...
Download paper

Related Essays

Longitudinal Strategic Development Study Virgin
In order to understand the strategic development history of Virgin, it would be necessary to refer to the context of strategy, as a key criterion for the success of business operations. In accordance with Waters (2006) the term corporate strategy ‘contains all the strategic decisions that affect the whole diversified corporation’ . In the above context, corporate strategy refers to a series of organizational problems, such as the following ones: …
13 pages (3263 words)
International and strategic marketing
This paper describes the rise of the recorded-music industry, the emergence of disruptive technologies and the effect of this disruption on the marketing strategies of today’s recording industry companies. The marketing strategies are discussed in perspective of the 7Ps of marketing. 3Ps are identified and analysed as potential channels for implementing marketing strategies that could mitigate the threat to recording industry’s digital music sales posed by free and illegal peer-to-peer (P2P) file-sharing websites. Table of Contents Executive summary 1 Table of Contents 2 2.0.Marketing…
16 pages (4016 words)
Vodafone international marketing strategy
Their cost program helps to balance the cost inflation and facilitate them to increase the revenue [3] (Vodafone Limited, 2010). …
15 pages (3765 words)
Company risk management analysis
A year later in 1988 Vodafone was listed on the stock exchange. After three years in 1991, Vodafone separated from Racal Electronics and since that time, it was quoted as Vodafone in the stock exchange. In 1999, Vodafone merged with AirTouch Communication producing one company known as Vodafone Airtouch plc. The dawn of the twenty-first century saw greater developments for Vodafone Plc as it introduced Vodafone Live! in 2002 and went on to commercially launch its 3G services in Europe. A year later in 2005 the company launched a fixed mobile convergence product in Germany called Zuhause and…
10 pages (2510 words)
"Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Cho
One of the key players is Vodafone, which has embraced innovative marketing strategies with the objective of increasing its market share. Another key mobile service provider is Orange, which still depends highly on traditional forms of advertising to maintain the market leadership. This paper compares some of the marketing strategies that the two companies have been using. The company further suggests ways in which Orange can improve its market strategies in order to compete effectively with Vodafone, Hutchinson, and O2 and other competitors. To achieve this objective this report first…
12 pages (3012 words)
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
Two major players, Vodafone and Virgin mobile have been selected for competitive strategy analysis. The major marketing strategy followed by Virgin mobile is cross-selling of mobile services to the existing base of customers. Vodafone, on the other hand, is engaged in luring new customers through various innovative campaigns, strategies and initiatives, apart from maintaining its current base of customers. With the help of the above analysis, marketing communication mix strategies will be developed for the competitor brand with the objective of increasing their competitiveness. The various…
12 pages (3012 words)
Comparative analysis of integrated marketing communications mix strategy for Mobile Services Providers: Vodafone vs. Your Chosen
4.1 Vodafone… 4.2 “3”… 4.3 Discussion… 5.0 Conclusion and recommendations…. References EXECUTIVE SUMMARY Both Vodafone and its competitor, “3”, excel in using integrated marketing communications effectively to establish a brand personality and important connections with consumers. Vodafone, however, uses more emotions-based communications strategies that give consumers the impression that Vodafone can enhance their lifestyles and social status. The report identifies why Vodafone excels in integrated marketing communications strategies, whilst 3, though successful in gaining…
12 pages (3012 words)