Marketing Strategy Analysis 2 - Assignment Example

The firm’s online marketing strategy incorporates all features of online marketing, but through all the obvious techniques, it is their aggressiveness, which has stressed and widened their need to succeed and stay at the peak of the retail industry (Hayden et al., 2010). However, a hostile campaign inevitably harvests controversy, and through the years, the firm has been involved with a fair share of negative publicity mainly concerning their particular marketing technique (Bachfischer, 2012).

Their bullying attitude has made many perceive them as unfair and unreasonable, but Wal-Mart still hinges at the top of the retail industry despite their negative attention. The firm’s marketing techniques comprises of overflowing the market with their presence (Hayden et al., 2010). This is startling for people who perceive Wal-Mart’s business endeavors startling. However, with such a huge quantity of retail stores, extremely competitive pricing, along with such a huge market share, their marketing method has demanded an overall invasion of all the suitable markets (Bachfischer, 2012).

Wal-Mart provides numerous types of products, with a fairly easy list of options (Hayden et al., 2010). The Sam’s Club of the chain store provides an alternative for those who prefer bulk, as well. And, with such a loyal customer base, the firm is capable of setting prices for what their clients pay for (Roth, 2012). If the product is below cost, then many clients can go for it. The truth is that Wal-Mart can give a firm a prime chance to get their goods to a majority of consumers even if they lose funds doing so.

Their internet marketing has made them transparent in an effort to deter the controversy of their name (Bachfischer, 2012). A consumer can buy their whole collection of goods through the internet. A consumer can also go through reviews, get alternative deals for exceptional deals available only online and sign-up for a newsletter in order to be-on-the-know with the firm’s products (Hayden et al., 2010). In spite of this, such an organization depends strongly on their physical location, precisely why a store finder is situated at the peak in bright yellow (Roth, 2012).

This competitive nature has made controversy thrive under their name. However, their marketing strategy has centered on quantity, as well as delivering a variety in one location (Gereffi & Christian, 2012). Their extending hands to McDonalds and the Subway for transport convenience further confirms this claim (Hayden et al., 2010). A normal shopper can get glasses prescription, their car oil changed and get a haircut under their building. A client can buy draperies on one side of the store and jewelry on the other.

Shoppers can grab a new lawnmower and buy groceries, all while taking a haircut (Bachfischer, 2012). Wal-Mart’s recent union with SunTrust Bank has enhanced their presence in the Southeast. Their marketing strategy has always depended on variety, which is how many things can a client buy in one location (Roth, 2012). Wal-Mart also uses Facebook along with other social media sites to drive their sales (Gereffi & Christian, 2012). The firm allows 22 million Facebook followers to vote on toys would like to see on temporary discounts, or on "rollbacks" (Bachfischer, 2012).

The online marketing strategy of Wal-Mart provides convenience for the firm. Their internet